Use Case
INTERACTIVE PRODUCT CATALOGUE
When it is said: “a car consists of many parts”, most people quickly think of the engine, the brakes, or the steering wheel. What is less often considered are the housing of the fuel pump, a door closing mechanism, or a bridge piece. These parts are for most of us ‘invisible’ parts. CIREX is a producer of these ‘invisible’ parts for engines, gearboxes, exhaust systems, and chassis.
To bring these products into the view of their customers, CIREX was looking for a visual portfolio manager. One that they could easily integrate into their site and other sales tools, with the aim of better informing their customers about their products and generating more leads. Together with the advertising agency Twentse Storm, CIREX found the solution in interactive 3D from C4Real.
Success Story
"Through the interactive 3D product explorer, CIREX can show potential customers in a simple and impactful way where the steel components are used that we cast for our clients. C4Real is a pleasant and professional partner to work with."
Something that we do not see often gets very little attention. CIREX offers products that for many are 'invisible'. How do they ensure that customers still know what CIREX offers? You can put a long list of product descriptions on a site and hope that people will read it, but in practice this turns out not to work. People want fast, clear information; otherwise, they lose interest. CIREX understands this as well. That is why they were looking for a way to quickly and clearly demonstrate the importance of, for example, a well-manufactured bridge piece.
Thanks to interactive 3D, CIREX's (potential) customers can virtually look through a car or truck. It becomes clear at a glance how CIREX's products are applied. Additionally, one can zoom in on the various components. This way, the 'invisible' parts become a part of the larger whole. It becomes clear what the products are for and what applications are possible. With C4Real's 3D product explorer, CIREX not only has a very clear product portfolio, but they also showcase the added value of the products. Another additional benefit is that a (potential) customer now immediately sees what else CIREX offers, increasing the likelihood that they will also purchase other products.
The specialist in high-quality visualizations
Reliable partner
relieving in the entire process
proven track record
sparring partner for complex challenges
award-winning agency
Do you have a complex proposition that needs to be explained clearly? Or an ambitious product or project that should make an impact on your target audience? At C4Real, we make it visually understandable and unforgettable. With over 17 years of experience, we assist you from strategy and concept to creation and implementation, ensuring that your story stands out, resonates, and delivers results.
