A SUCCESSFUL TRADE FAIR AND MARKETING CONCEPT
A SUCCESSFUL TRADE FAIR AND MARKETING CONCEPT
A SUCCESSFUL TRADE FAIR AND MARKETING CONCEPT
Pentair is a company that offers various sub-brands and products and is a pioneer in product technology in the food and beverage industry. But what do these different brands with their associated products mean for the customer? This is to be discovered with the visual concept: Pentair World. A visual world where all market segments, brands, and products of Pentair come together into one strong, communicative, and logical whole, reasoned from the customer's perspective. This visual concept is used as a common thread in all visual content that Pentair is currently deploying.
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Proud of the technology behind the product
‘One of the biggest challenges we have is clear communication about our products,’ says Martin Wagner. ‘The message we promote is not very ‘sexy’. The content is difficult to understand and must be technically correct. We were looking for a party that could translate our products in an appealing way from complex technology to simple and attractive visual language. C4Real understood us super quickly and well, which saves us a lot of time and connects very nicely. In addition, C4Real does not only think in visual means or pretty pictures. They understand well how to use visual content in campaigns and communicate successfully across different channels. As a result, we now present our products in a unique way; with Pentair World being a concept that perfectly fits the visual content we are having developed.
‘One of the biggest challenges we have is clear communication about our products,’ says Martin Wagner. ‘The message we promote is not very ‘sexy’. The content is difficult to understand and must be technically correct. We were looking for a party that could translate our products in an appealing way from complex technology to simple and attractive visual language. C4Real understood us super quickly and well, which saves us a lot of time and connects very nicely. In addition, C4Real does not only think in visual means or pretty pictures. They understand well how to use visual content in campaigns and communicate successfully across different channels. As a result, we now present our products in a unique way; with Pentair World being a concept that perfectly fits the visual content we are having developed.
‘One of the biggest challenges we have is clear communication about our products,’ says Martin Wagner. ‘The message we promote is not very ‘sexy’. The content is difficult to understand and must be technically correct. We were looking for a party that could translate our products in an appealing way from complex technology to simple and attractive visual language. C4Real understood us super quickly and well, which saves us a lot of time and connects very nicely. In addition, C4Real does not only think in visual means or pretty pictures. They understand well how to use visual content in campaigns and communicate successfully across different channels. As a result, we now present our products in a unique way; with Pentair World being a concept that perfectly fits the visual content we are having developed.
The visual solution in view
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"With C4Real, we found the perfect partner with the same mindset, who quickly understands our needs."
Sjoerd van der Sterren
Strategic Marketing Manager, Pentair
Pentair world
THE WORLD AS METAPHOR
"The challenge for Pentair was primarily to create a clear overview of, and between, the different products, the relationship to one another and what they mean for the customer in solutions," says Ton Kuper, CEO of C4Real. "They make fantastic products. Pentair World is a principle where we can communicate solutions from all the different products from the perspective of the customer and the end-user. We chose the world as a metaphor. Each continent forms a storyline about a market. The story takes you on a journey of discovery. For example, there is the dairy industry where you discover what the dairy industry looks like. Then you see a cross-section of the factory with all segments of the production process and the products that Pentair supplies within it. This is enhanced and visualised with animations of the products that relate to one another and what Pentair's products offer in terms of effectiveness for their customers."
"The challenge for Pentair was primarily to create a clear overview of, and between, the different products, the relationship to one another and what they mean for the customer in solutions," says Ton Kuper, CEO of C4Real. "They make fantastic products. Pentair World is a principle where we can communicate solutions from all the different products from the perspective of the customer and the end-user. We chose the world as a metaphor. Each continent forms a storyline about a market. The story takes you on a journey of discovery. For example, there is the dairy industry where you discover what the dairy industry looks like. Then you see a cross-section of the factory with all segments of the production process and the products that Pentair supplies within it. This is enhanced and visualised with animations of the products that relate to one another and what Pentair's products offer in terms of effectiveness for their customers."
"The challenge for Pentair was primarily to create a clear overview of, and between, the different products, the relationship to one another and what they mean for the customer in solutions," says Ton Kuper, CEO of C4Real. "They make fantastic products. Pentair World is a principle where we can communicate solutions from all the different products from the perspective of the customer and the end-user. We chose the world as a metaphor. Each continent forms a storyline about a market. The story takes you on a journey of discovery. For example, there is the dairy industry where you discover what the dairy industry looks like. Then you see a cross-section of the factory with all segments of the production process and the products that Pentair supplies within it. This is enhanced and visualised with animations of the products that relate to one another and what Pentair's products offer in terms of effectiveness for their customers."
Pentair World in picture
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Ton Kuper
CEO, C4Real
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"With our specialist knowledge, down-to-earth approach, and creative problem-solving ability, we always aim for maximum customer value and work towards sustainable relationships with our clients."
Ton Kuper
CEO, C4Real
Free consultation
"With our specialist knowledge, down-to-earth approach, and creative problem-solving ability, we always aim for maximum customer value and work towards sustainable relationships with our clients."
Ton Kuper
CEO, C4Real
Free consultation
Do you have a complex topic that you would like to clarify? We are here to help
Do you have a question, would you like to know more about our approach, or do you want more information about a specific challenge? Don’t hesitate to get in touch with us. We look forward to helping you further.
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Do you have a complex topic that you would like to clarify? We are here to help
Do you have a question, would you like to know more about our approach, or do you want more information about a specific challenge? Don’t hesitate to get in touch with us. We look forward to helping you further.
Get in touch
Do you have a complex topic that you would like to clarify? We are here to help
Do you have a question, would you like to know more about our approach, or do you want more information about a specific challenge? Don’t hesitate to get in touch with us. We look forward to helping you further.