Use Case
A SUCCESSFUL TRADE FAIR AND MARKETING CONCEPT
Pentair is a company that offers various sub-brands and products and is a pioneer in product technology in the food and beverage industry. But what do these different brands with their associated products mean for the customer? This is to be discovered with the visual concept: Pentair World. A visual world where all market segments, brands, and products of Pentair come together into one strong, communicative, and logical whole, reasoned from the customer's perspective. This visual concept is used as a common thread in all visual content that Pentair is currently deploying.
Success Story
"With C4Real, we found the perfect partner with the same mindset, who quickly understands our needs."
‘One of the biggest challenges we have is clear communication about our products,’ says Martin Wagner. ‘The message we promote is not very ‘sexy’. The content is difficult to understand and must be technically correct. We were looking for a party that could translate our products in an appealing way from complex technology to simple and attractive visual language. C4Real understood us super quickly and well, which saves us a lot of time and connects very nicely. In addition, C4Real does not only think in visual means or pretty pictures. They understand well how to use visual content in campaigns and communicate successfully across different channels. As a result, we now present our products in a unique way; with Pentair World being a concept that perfectly fits the visual content we are having developed.
THE WORLD AS METAPHOR
"The challenge for Pentair was primarily to create a clear overview of, and between, the different products, the relationship to one another and what they mean for the customer in solutions," says Ton Kuper, CEO of C4Real. "They make fantastic products. Pentair World is a principle where we can communicate solutions from all the different products from the perspective of the customer and the end-user. We chose the world as a metaphor. Each continent forms a storyline about a market. The story takes you on a journey of discovery. For example, there is the dairy industry where you discover what the dairy industry looks like. Then you see a cross-section of the factory with all segments of the production process and the products that Pentair supplies within it. This is enhanced and visualised with animations of the products that relate to one another and what Pentair's products offer in terms of effectiveness for their customers."
The specialist in high-quality visualizations
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Do you have a complex proposition that needs to be explained clearly? Or an ambitious product or project that should make an impact on your target audience? At C4Real, we make it visually understandable and unforgettable. With over 17 years of experience, we assist you from strategy and concept to creation and implementation, ensuring that your story stands out, resonates, and delivers results.
