Use Case
SPACE AWARENESS SPECTACULAR IN IMAGE
For many years, we have had an intensive collaboration with various business units within Thales. Before the launch of a new innovative solution in space, they were looking for an impressive visual presentation. This presentation was not only used during visits from delegations from around the world but also as an introduction for students and even schoolchildren. We developed a distinctive visual concept and spectacular 3D animation film that was displayed on a huge widescreen in the most impressive presentation room at Thales.
Success Story
“Our goal was to make our vision for the future clear in an impressive and moving way, and to get people excited about it. The film achieved this well, as it truly engages both hemispheres of the brain. It was really a collaborative process to arrive at the solution and its creation.”
The unique presentation space of Thales, where four enormous screens are connected to form one large widescreen, required specific content. The goal was to convey the new Space Situational Awareness solution in an impressive and engaging manner. Through a presentation featuring video footage, 2D and 3D animation, we illustrated the added value of this system. The film was specially tailored for the enormous widescreen. It was important that, when you have a very wide image, you need to direct the visuals differently and allow them to move much more slowly. Otherwise, as a viewer, you cannot follow it with your head due to the large surface area of the screen.
THE SOLUTION
We have a natural interest in understanding complicated information, technologies, and techniques. In this video from Thales, regarding Space Awareness, we also quickly mastered the intricate information. By talking to the right stakeholders, such as the communications team, engineers, marketers, and sales, we were able to chart the information and goals and then lay down a concept and storyline.
By talking a lot with each other, continuously refining the storyline, and optimizing the visuals, we arrived at the final result.
THE PROCESS
For this film, three specializations have been combined: film images, 2D animation, and 3D animation. Together, they have been integrated into a remarkable overall image. Often, reality is filmed as evidence or when it comes to the human aspect, but when we talk about things that float through space, that becomes difficult. Therefore, 2D and 3D have also been utilized. This way, you are completely free to visualize the image that best shows the added value of Thales Space Awareness.
For almost all our solutions, our musicians compose custom music. Of course, stock music can also be chosen, but it never quite fits the visuals. With a film like this, you tell a story and want to make an impact. The sound plays an important role in this.
The music we composed for this film builds up when a highlight is visible, then fades away and comes back when special benefits are shown again. The whole thing is mixed in Surround Sound and fully tuned to the presentation space.
The specialist in high-quality visualizations
Reliable partner
relieving in the entire process
proven track record
sparring partner for complex challenges
award-winning agency
Do you have a complex proposition that needs to be explained clearly? Or an ambitious product or project that should make an impact on your target audience? At C4Real, we make it visually understandable and unforgettable. With over 17 years of experience, we assist you from strategy and concept to creation and implementation, ensuring that your story stands out, resonates, and delivers results.
