3D ANIMATION ABOUT PURIFYING AQUATEXTILE
3D ANIMATION ABOUT PURIFYING AQUATEXTILE
3D ANIMATION ABOUT PURIFYING AQUATEXTILE
MAKING BENEFITS AND APPLICATION UNDERSTANDABLE THROUGH VISUALIZATION
TenCate AquaVia creates solutions to protect natural resources and thus build a more sustainable world for future generations. An example of this eco-responsible endeavor is TenCate GeoClean®, the result of 10 years of R&D. TenCate GeoClean® is a self-contained, maintenance-free and eco-friendly solution for managing runoff water. It is an aquatextile layer that purifies runoff water as soon as it infiltrates the soil, so that harmful substances such as oil and grease spills, for example, do not end up in the soil. In the aquatextile layer, by binding hydrocarbons, their biodegradation takes place. However, how do you explain this complex process and its application and make the benefits visible? C4Real came up with the solution: via 3D animations.
How do you make a complex operation visible?
THE SOLUTION: 3D ANIMATIONS
To explain the principle of how GeoClean® works and what the benefits are, C4Real has developed a 3D animation. The 3D animation shows the value of this solution for people's living environment, allowing us to enjoy beautiful clean water in nature in our leisure time, for example. In the 3D animation, we follow a drop that takes us into our current world, traveling by train or car, leaving traces of oil and grease. Then, to explain how the principle of GeoClean® works, a 2D animation is inserted, showing in a real way the breakdown of oil and grease by bacteria. In this way it is possible to visualize a complex process that cannot be seen with the naked eye. The production is without voice-over; in this case images say more than a 1000 words. However, the graphics are in 4 languages (NL, EN, FR, DU).
To explain the principle of how GeoClean® works and what the benefits are, C4Real has developed a 3D animation. The 3D animation shows the value of this solution for people's living environment, allowing us to enjoy beautiful clean water in nature in our leisure time, for example. In the 3D animation, we follow a drop that takes us into our current world, traveling by train or car, leaving traces of oil and grease. Then, to explain how the principle of GeoClean® works, a 2D animation is inserted, showing in a real way the breakdown of oil and grease by bacteria. In this way it is possible to visualize a complex process that cannot be seen with the naked eye. The production is without voice-over; in this case images say more than a 1000 words. However, the graphics are in 4 languages (NL, EN, FR, DU).
To explain the principle of how GeoClean® works and what the benefits are, C4Real has developed a 3D animation. The 3D animation shows the value of this solution for people's living environment, allowing us to enjoy beautiful clean water in nature in our leisure time, for example. In the 3D animation, we follow a drop that takes us into our current world, traveling by train or car, leaving traces of oil and grease. Then, to explain how the principle of GeoClean® works, a 2D animation is inserted, showing in a real way the breakdown of oil and grease by bacteria. In this way it is possible to visualize a complex process that cannot be seen with the naked eye. The production is without voice-over; in this case images say more than a 1000 words. However, the graphics are in 4 languages (NL, EN, FR, DU).
TenCate World
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Through concept thinking a lot of impact
THE PROCESS
C4Real's working method has a concept phase and a production phase, preceded by an analysis. After all, in order to create accurate animations, it is important to understand exactly how the product works. A special feature of this 3D animation is the very extensive concept phase that was completed. The pure operation of the product in the narrow sense, is embedded in a 3D world, a model in the form of an island of even 10-15 km wide (!), where the possible application areas of GeoClean® come into view. By following the journey of the droplet in this world, the overall story becomes clear. After all, the higher goal is to contribute to a more sustainable world with GeoClean®. Obviously, it took a lot of conceptual thinking to realize this impact. In time it was half of the assignment for this case (normally the concept phase takes about 25% of the time).
C4Real's working method has a concept phase and a production phase, preceded by an analysis. After all, in order to create accurate animations, it is important to understand exactly how the product works. A special feature of this 3D animation is the very extensive concept phase that was completed. The pure operation of the product in the narrow sense, is embedded in a 3D world, a model in the form of an island of even 10-15 km wide (!), where the possible application areas of GeoClean® come into view. By following the journey of the droplet in this world, the overall story becomes clear. After all, the higher goal is to contribute to a more sustainable world with GeoClean®. Obviously, it took a lot of conceptual thinking to realize this impact. In time it was half of the assignment for this case (normally the concept phase takes about 25% of the time).
C4Real's working method has a concept phase and a production phase, preceded by an analysis. After all, in order to create accurate animations, it is important to understand exactly how the product works. A special feature of this 3D animation is the very extensive concept phase that was completed. The pure operation of the product in the narrow sense, is embedded in a 3D world, a model in the form of an island of even 10-15 km wide (!), where the possible application areas of GeoClean® come into view. By following the journey of the droplet in this world, the overall story becomes clear. After all, the higher goal is to contribute to a more sustainable world with GeoClean®. Obviously, it took a lot of conceptual thinking to realize this impact. In time it was half of the assignment for this case (normally the concept phase takes about 25% of the time).
The added value of 3D animation
THE END RESULT
The added value of this 3D animation of TenCate GeoClean® is that the higher goal of TenCate AquaVia is clearly visualized. TenCate GeoClean® contributes to a sustainable living environment where people can enjoy clean nature together. How exactly the principle of the aquatextile layer works is explained with powerful imagery in the 2D animation.
This 2D animation was also delivered separately (short version film of 1.32 minutes), so that it can also be used in presentations and on the website. By the way, the long version film lasts 2.21 minutes. The film is also shown at trade shows and on social media. Clearly, the principle and benefits of GeoClean® have been visualized in a unique, impressive and distinctive way. This makes sales conversations a whole lot easier!
The added value of this 3D animation of TenCate GeoClean® is that the higher goal of TenCate AquaVia is clearly visualized. TenCate GeoClean® contributes to a sustainable living environment where people can enjoy clean nature together. How exactly the principle of the aquatextile layer works is explained with powerful imagery in the 2D animation.
This 2D animation was also delivered separately (short version film of 1.32 minutes), so that it can also be used in presentations and on the website. By the way, the long version film lasts 2.21 minutes. The film is also shown at trade shows and on social media. Clearly, the principle and benefits of GeoClean® have been visualized in a unique, impressive and distinctive way. This makes sales conversations a whole lot easier!
The added value of this 3D animation of TenCate GeoClean® is that the higher goal of TenCate AquaVia is clearly visualized. TenCate GeoClean® contributes to a sustainable living environment where people can enjoy clean nature together. How exactly the principle of the aquatextile layer works is explained with powerful imagery in the 2D animation.
This 2D animation was also delivered separately (short version film of 1.32 minutes), so that it can also be used in presentations and on the website. By the way, the long version film lasts 2.21 minutes. The film is also shown at trade shows and on social media. Clearly, the principle and benefits of GeoClean® have been visualized in a unique, impressive and distinctive way. This makes sales conversations a whole lot easier!
TenCate Aquavia 3D animation in pictures
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"With our specialized knowledge, down-to-earth approach and creative problem-solving ability, we always go for maximum customer value and work to build lasting relationships with our clients."
Ton Kuper
CEO, C4Real
"With our specialized knowledge, down-to-earth approach and creative problem-solving ability, we always go for maximum customer value and work to build lasting relationships with our clients."
Ton Kuper
CEO, C4Real
"With our specialized knowledge, down-to-earth approach and creative problem-solving ability, we always go for maximum customer value and work to build lasting relationships with our clients."
Ton Kuper
CEO, C4Real
Want to improve your business performance? We are here for you.
Do you have a question, want to know more about our approach or want more information about a specific challenge? Don't hesitate and feel free to contact us. We look forward to helping you further.
Want to improve your business performance? We are here for you.
Do you have a question, want to know more about our approach or want more information about a specific challenge? Don't hesitate and feel free to contact us. We look forward to helping you further.
Want to improve your business performance? We are here for you.
Do you have a question, want to know more about our approach or want more information about a specific challenge? Don't hesitate and feel free to contact us. We look forward to helping you further.