Augmented, Virtual and Mixed Reality
Augmented reality, virtual reality and mixed reality allow customers, colleagues or interested parties to view products, processes or spaces in a virtually created world. With interactive VR AR and MR solutions, you will leave an unforgettable impression and create maximum impact!
An innovative visual application
We have seen AR, VR and MR gaining a little more and more popularity over the years. Often AR, VR and MR are used as innovative solutions through which companies want to show that they are innovative and forward-thinking, with the goal of differentiating themselves from competitors. AR, VR and MR certainly do that. There is a lot of interest at trade shows and events where companies showcase AR, VR and MR applications. It gives an interactive visual experience to your target audience that they won't soon forget.
High user engagement
Through augmented, virtual and mixed reality, users find themselves in a virtual world where they can virtually view things 360 degrees, interact with the environment or even move freely. This application creates higher engagement, because a virtual situation or world makes you feel as if you are really there and participating in it. This makes it a unique experience that makes a big impact on the user.
Benefits of augmented,
virtual and mixed reality
Innovative
The technology is still fairly new with unprecedented possibilities.
Distinctive
The possibilities are endless and create positive impact on users.
Higher engagement users
The experience is so realistic that it makes for high engagement.
Also communicate visually?
AR, VR and MR explained
Although the terms are used interchangeably, there are differences between augmented reality, virtual reality and mixed reality. A VR experience is usually experienced through glasses that only allow you to see a virtual world. For example, take a peek into the new house that has yet to be built. With augmented reality glasses, things are added to reality. A pop-up may appear in your glasses about reality, for example, with specifications of a product. Mixed reality combines both previous techniques. Realistic 3D images in the real world. The perfect combination for innovative products and showing scenarios that are not yet there, or not possible. Such as a new real estate project or a large machine that is not available on site.
VR Training
Training personnel is increasingly done with Virtual Reality. Especially with limited contact and travel opportunities, VR training offers a perfect solution to digitally train personnel in a hyper realistic 3D environment. Trainees feel like they are practicing in the real environment and therefore experience the training as real. Research shows that VR Training works up to 50% better because you do certain situations and scenarios instead of reading or watching them.
Products in the virtual world
You have a special product or service, but it is quite technical or you can't even present it properly to a customer because it is very large or is part of a larger system. Maybe you're even still in the middle of developing or producing it, but customers already want to see a preview. With a virtual product presentation, products are visualized that they will never forget the experience. Think of presenting a large radar system on a ship at full size, which you can walk around as a viewer, to assess its position relative to other crucial systems.
360 degree Virtual Tour
Looking at a room, product or process from all angles, for example, without actually being there? With a 360-degree VR environment, it's possible! The viewer can literally look around 360 degrees through VR glasses, on your website, cell phone or even on social media! This is also called a 360 degree tour or 360 degree virtual tour. It allows you to visit a company, location or unique place where you normally can't or shouldn't go. For example, an event location, clean room or operating room. It can thus be used very well for marketing and/or social media campaigns.
