CREATING AWARENESS
CREATING AWARENESS
CREATING AWARENESS
CREATING AWARENESS
OOMT is the development fund of the mobility sector, which consists of 80,000 employees and 12,000 employers. They support the sector with coaching, research, events, and career advice with the aim of elevating the sector to a higher level.
The rise of electric vehicles has a significant impact on car companies; it not only requires less maintenance but also new knowledge. Many car companies find it difficult to cope with these changes. OOMT sought an appealing means to raise awareness and provide support.
For this wonderful challenge, we developed a very realistic VR experience: an interactive, virtual environment of the garage of the future. VR, 3D animation, 2D animation, audio design, and storytelling come together uniquely. The means to give the garage owner insight into the future and a first step towards transformation.
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Electrification in the mobility sector
THE QUESTION
While car companies are currently still mainly focused on internal combustion engines, a major change is on the horizon. Electric vehicles are the future, but car companies are not yet making this topic a priority. OOMT aims to raise their awareness of the upcoming changes and the impact on their businesses.
‘’Our target audience sometimes finds it difficult to discuss serious topics. That’s why we sought a means that directly piques interest and can prompt conversations,’’ says Ellen Hiep, communications advisor for OOMT.
The collaboration between OOMT, Richtingmakers, and C4Real formed a powerful triangular relationship. OOMT provided the content, Richtingmakers directed the campaign, and C4Real developed the thoughtful concept of the VR experience. Ellen: ‘’A collaboration between different specialists who each stand in their own strength.’’
While car companies are currently still mainly focused on internal combustion engines, a major change is on the horizon. Electric vehicles are the future, but car companies are not yet making this topic a priority. OOMT aims to raise their awareness of the upcoming changes and the impact on their businesses.
‘’Our target audience sometimes finds it difficult to discuss serious topics. That’s why we sought a means that directly piques interest and can prompt conversations,’’ says Ellen Hiep, communications advisor for OOMT.
The collaboration between OOMT, Richtingmakers, and C4Real formed a powerful triangular relationship. OOMT provided the content, Richtingmakers directed the campaign, and C4Real developed the thoughtful concept of the VR experience. Ellen: ‘’A collaboration between different specialists who each stand in their own strength.’’
While car companies are currently still mainly focused on internal combustion engines, a major change is on the horizon. Electric vehicles are the future, but car companies are not yet making this topic a priority. OOMT aims to raise their awareness of the upcoming changes and the impact on their businesses.
‘’Our target audience sometimes finds it difficult to discuss serious topics. That’s why we sought a means that directly piques interest and can prompt conversations,’’ says Ellen Hiep, communications advisor for OOMT.
The collaboration between OOMT, Richtingmakers, and C4Real formed a powerful triangular relationship. OOMT provided the content, Richtingmakers directed the campaign, and C4Real developed the thoughtful concept of the VR experience. Ellen: ‘’A collaboration between different specialists who each stand in their own strength.’’
View the virtual experience of OOMT
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Do you have a question, want to know more about our approach, or would you like more information about a specific challenge? Don't hesitate to get in touch with us. We look forward to helping you further.
Free advice session
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"Thanks to C4Real, we have managed to turn something abstract like "the future of the automotive industry" into a fantastic solution with concrete results. Including a shift in awareness in our industry."
Ellen Hiep
Communication Advisor, OOMT
A glimpse into the future
THE SOLUTION
The VR experience takes you to four different car companies, from traditional, non-electric to fully future-proof companies. It feels as if you have actually stepped into this new reality. Thanks to the VR experience, garage owners and employees see the future of the industry and discover what steps they can take to get there. From working safely with electric vehicles, hiring an EV specialist, to tools provided with drones and 3D printers in the warehouse.
‘The VR experience provides a concrete picture of what the future can look like. It generates enthusiasm among the target audience and leads to good conversations about transformation. Exactly what we wanted,’ said Ellen.
The VR experience takes you to four different car companies, from traditional, non-electric to fully future-proof companies. It feels as if you have actually stepped into this new reality. Thanks to the VR experience, garage owners and employees see the future of the industry and discover what steps they can take to get there. From working safely with electric vehicles, hiring an EV specialist, to tools provided with drones and 3D printers in the warehouse.
‘The VR experience provides a concrete picture of what the future can look like. It generates enthusiasm among the target audience and leads to good conversations about transformation. Exactly what we wanted,’ said Ellen.
The VR experience takes you to four different car companies, from traditional, non-electric to fully future-proof companies. It feels as if you have actually stepped into this new reality. Thanks to the VR experience, garage owners and employees see the future of the industry and discover what steps they can take to get there. From working safely with electric vehicles, hiring an EV specialist, to tools provided with drones and 3D printers in the warehouse.
‘The VR experience provides a concrete picture of what the future can look like. It generates enthusiasm among the target audience and leads to good conversations about transformation. Exactly what we wanted,’ said Ellen.
The power of technologies
OUR EXPERTISE
In the VR experience, Virtual Reality, 3D animation, 2D animation, storytelling, and audio seamlessly come together. All these elements merge in the unique environment and create a realistic image that not only fits the subject but also the target audience.
‘’C4Real understands how to strategically and conceptually unite our ideas. They pay attention to detail and ensure a critical conversation. As a result, our ideas fall into place.’’
In the VR experience, Virtual Reality, 3D animation, 2D animation, storytelling, and audio seamlessly come together. All these elements merge in the unique environment and create a realistic image that not only fits the subject but also the target audience.
‘’C4Real understands how to strategically and conceptually unite our ideas. They pay attention to detail and ensure a critical conversation. As a result, our ideas fall into place.’’
In the VR experience, Virtual Reality, 3D animation, 2D animation, storytelling, and audio seamlessly come together. All these elements merge in the unique environment and create a realistic image that not only fits the subject but also the target audience.
‘’C4Real understands how to strategically and conceptually unite our ideas. They pay attention to detail and ensure a critical conversation. As a result, our ideas fall into place.’’
Enthusiasm among the target audience
THE FINAL RESULT
The advisors from OOMT are now visiting car companies with VR goggles to demonstrate the impressive VR experience. Sometimes this is done individually with just the employer, and in other cases, there are group sessions. The result? Concrete discussions about the possibilities for transformation.
With their ‘OOMT on the road’ campaign, they have already visited 1700 car companies to raise awareness of the VR experience. The car companies are very enthusiastic and are aware of the changes that are coming. Ellen: ‘By reaching the target group at this level, we see that people in the industry are beginning to take action. Employers and employees are having discussions with each other about the upcoming changes in the future, and that was exactly our goal.’
The advisors from OOMT are now visiting car companies with VR goggles to demonstrate the impressive VR experience. Sometimes this is done individually with just the employer, and in other cases, there are group sessions. The result? Concrete discussions about the possibilities for transformation.
With their ‘OOMT on the road’ campaign, they have already visited 1700 car companies to raise awareness of the VR experience. The car companies are very enthusiastic and are aware of the changes that are coming. Ellen: ‘By reaching the target group at this level, we see that people in the industry are beginning to take action. Employers and employees are having discussions with each other about the upcoming changes in the future, and that was exactly our goal.’
The advisors from OOMT are now visiting car companies with VR goggles to demonstrate the impressive VR experience. Sometimes this is done individually with just the employer, and in other cases, there are group sessions. The result? Concrete discussions about the possibilities for transformation.
With their ‘OOMT on the road’ campaign, they have already visited 1700 car companies to raise awareness of the VR experience. The car companies are very enthusiastic and are aware of the changes that are coming. Ellen: ‘By reaching the target group at this level, we see that people in the industry are beginning to take action. Employers and employees are having discussions with each other about the upcoming changes in the future, and that was exactly our goal.’
Visual impressions of OOMT
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"With our specialist knowledge, down-to-earth approach, and creative problem-solving ability, we always aim for maximum customer value and work towards sustainable relationships with our clients."
Ton Kuper
CEO, C4Real
Free consultation
"With our specialist knowledge, down-to-earth approach, and creative problem-solving ability, we always aim for maximum customer value and work towards sustainable relationships with our clients."
Ton Kuper
CEO, C4Real
Free consultation
"With our specialist knowledge, down-to-earth approach, and creative problem-solving ability, we always aim for maximum customer value and work towards sustainable relationships with our clients."
Ton Kuper
CEO, C4Real
Free consultation
Do you have a complex topic that you would like to clarify? We are here to help
Do you have a question, would you like to know more about our approach, or do you want more information about a specific challenge? Don’t hesitate to get in touch with us. We look forward to helping you further.
Get in touch
Do you have a complex topic that you would like to clarify? We are here to help
Do you have a question, would you like to know more about our approach, or do you want more information about a specific challenge? Don’t hesitate to get in touch with us. We look forward to helping you further.
Get in touch
Do you have a complex topic that you would like to clarify? We are here to help
Do you have a question, would you like to know more about our approach, or do you want more information about a specific challenge? Don’t hesitate to get in touch with us. We look forward to helping you further.