Use Case
CREATING AWARENESS
OOMT is the development fund of the mobility sector, which consists of 80,000 employees and 12,000 employers. They support the sector with coaching, research, events, and career advice with the aim of elevating the sector to a higher level.
The rise of electric vehicles has a significant impact on car companies; it not only requires less maintenance but also new knowledge. Many car companies find it difficult to cope with these changes. OOMT sought an appealing means to raise awareness and provide support.
For this wonderful challenge, we developed a very realistic VR experience: an interactive, virtual environment of the garage of the future. VR, 3D animation, 2D animation, audio design, and storytelling come together uniquely. The means to give the garage owner insight into the future and a first step towards transformation.
Success Story
“Since 2021, we have been working pleasantly together with C4Real; an expert and personal sparring partner who is a specialist in VR and new techniques. The trust is high, and we look forward to taking on projects together again in the future.”
THE QUESTION
While car companies are currently still mainly focused on internal combustion engines, a major change is on the horizon. Electric vehicles are the future, but car companies are not yet making this topic a priority. OOMT aims to raise their awareness of the upcoming changes and the impact on their businesses.
‘’Our target audience sometimes finds it difficult to discuss serious topics. That’s why we sought a means that directly piques interest and can prompt conversations,’’ says Ellen Hiep, communications advisor for OOMT.
The collaboration between OOMT, Richtingmakers, and C4Real formed a powerful triangular relationship. OOMT provided the content, Richtingmakers directed the campaign, and C4Real developed the thoughtful concept of the VR experience. Ellen: ‘’A collaboration between different specialists who each stand in their own strength.’’
THE SOLUTION
The VR experience takes you to four different car companies, from traditional, non-electric to fully future-proof companies. It feels as if you have actually stepped into this new reality. Thanks to the VR experience, garage owners and employees see the future of the industry and discover what steps they can take to get there. From working safely with electric vehicles, hiring an EV specialist, to tools provided with drones and 3D printers in the warehouse.
‘The VR experience provides a concrete picture of what the future can look like. It generates enthusiasm among the target audience and leads to good conversations about transformation. Exactly what we wanted,’ said Ellen.
OUR EXPERTISE
In the VR experience, Virtual Reality, 3D animation, 2D animation, storytelling, and audio seamlessly come together. All these elements merge in the unique environment and create a realistic image that not only fits the subject but also the target audience.
‘’C4Real understands how to strategically and conceptually unite our ideas. They pay attention to detail and ensure a critical conversation. As a result, our ideas fall into place.’’
THE FINAL RESULT
The advisors from OOMT are now visiting car companies with VR goggles to demonstrate the impressive VR experience. Sometimes this is done individually with just the employer, and in other cases, there are group sessions. The result? Concrete discussions about the possibilities for transformation.
With their ‘OOMT on the road’ campaign, they have already visited 1700 car companies to raise awareness of the VR experience. The car companies are very enthusiastic and are aware of the changes that are coming. Ellen: ‘By reaching the target group at this level, we see that people in the industry are beginning to take action. Employers and employees are having discussions with each other about the upcoming changes in the future, and that was exactly our goal.’
The specialist in high-quality visualizations
Reliable partner
relieving in the entire process
proven track record
sparring partner for complex challenges
award-winning agency
Do you have a complex proposition that needs to be explained clearly? Or an ambitious product or project that should make an impact on your target audience? At C4Real, we make it visually understandable and unforgettable. With over 17 years of experience, we assist you from strategy and concept to creation and implementation, ensuring that your story stands out, resonates, and delivers results.
