THE KEY TO AN EFFICIENT CUSTOMER JOURNEY
THE KEY TO AN EFFICIENT CUSTOMER JOURNEY
THE KEY TO AN EFFICIENT CUSTOMER JOURNEY
THE KEY TO AN EFFICIENT CUSTOMER JOURNEY
Where should you begin when you have a wide range of valuable solutions to offer your customer? This was the challenge faced by Solmax, the world leader in sustainable infrastructure.
We were tasked with bringing together more than 100 geosynthetics products in one clear location – something that not only gives customers quicker access to relevant product information but also increases lead conversion for Solmax.
This idea marked the beginning of the collaboration between Solmax and C4Real. The starting point of an enormous puzzle that C4Real managed to solve with the virtual showroom.
Easily present a large and complex offer
THE SOLUTION: A VIRTUAL SHOWROOM
When a company has a large number of complex products, market segments, and solutions, it can be challenging to present this efficiently to customers. A virtual showroom brings everything together. It provides clarity within your company, but most importantly: it simplifies the customer journey, ultimately leading to increased lead conversion. This is also true for Solmax.
“We were looking for a solution to present our offerings in an interactive way. In the virtual showroom everything falls into place: our products and applications are displayed with realistic graphics,’’ says Kathryn, Director of Marketing at Solmax.
When a company has a large number of complex products, market segments, and solutions, it can be challenging to present this efficiently to customers. A virtual showroom brings everything together. It provides clarity within your company, but most importantly: it simplifies the customer journey, ultimately leading to increased lead conversion. This is also true for Solmax.
“We were looking for a solution to present our offerings in an interactive way. In the virtual showroom everything falls into place: our products and applications are displayed with realistic graphics,’’ says Kathryn, Director of Marketing at Solmax.
When a company has a large number of complex products, market segments, and solutions, it can be challenging to present this efficiently to customers. A virtual showroom brings everything together. It provides clarity within your company, but most importantly: it simplifies the customer journey, ultimately leading to increased lead conversion. This is also true for Solmax.
“We were looking for a solution to present our offerings in an interactive way. In the virtual showroom everything falls into place: our products and applications are displayed with realistic graphics,’’ says Kathryn, Director of Marketing at Solmax.
The virtual showroom of Solmax
Do you also want to be visually successful?
Do you have a question, want to know more about our approach, or would you like more information about a specific challenge? Don't hesitate to get in touch with us. We look forward to helping you further.
‘’Thanks to the virtual showroom, our target audiences know how to find their way around our offerings. It is professional, interactive, and fits with our company.’’
Kathryn Grant
Director of Marketing, Solmax
‘’I realized what our potential is’’
THE PROCESS
The biggest challenge? The quantity. The amount of information that needed to be processed was enormous and complex, a challenge that we at C4Real are eager to tackle. For the Solmax team, this was a moment of realization. 'We knew that our offering was enormous, but it was truly eye-opening to see everything laid out. I realized what our potential is, and having everything in one place provides a great sense of satisfaction.'
Kathryn explains: 'C4Real provided the platform, we supplied the information, and together we filled it in. Everyone worked hard.'
The biggest challenge? The quantity. The amount of information that needed to be processed was enormous and complex, a challenge that we at C4Real are eager to tackle. For the Solmax team, this was a moment of realization. 'We knew that our offering was enormous, but it was truly eye-opening to see everything laid out. I realized what our potential is, and having everything in one place provides a great sense of satisfaction.'
Kathryn explains: 'C4Real provided the platform, we supplied the information, and together we filled it in. Everyone worked hard.'
The biggest challenge? The quantity. The amount of information that needed to be processed was enormous and complex, a challenge that we at C4Real are eager to tackle. For the Solmax team, this was a moment of realization. 'We knew that our offering was enormous, but it was truly eye-opening to see everything laid out. I realized what our potential is, and having everything in one place provides a great sense of satisfaction.'
Kathryn explains: 'C4Real provided the platform, we supplied the information, and together we filled it in. Everyone worked hard.'
Together towards a perfect result
COLLABORATION
Although it was a completely new process for Solmax, the team collaborated closely from start to finish with the C4Real team. 'They do this every day, but we don’t. The team guided us through the entire process and involved us at every step. That’s how you really work together, which I found very nice,' says Kathryn.
'Of course, we faced challenges, at certain moments I lost sight of the forest for the trees, but overall the process went incredibly smoothly. Fortunately, the C4Real team knows well how to organise things!'
Although it was a completely new process for Solmax, the team collaborated closely from start to finish with the C4Real team. 'They do this every day, but we don’t. The team guided us through the entire process and involved us at every step. That’s how you really work together, which I found very nice,' says Kathryn.
'Of course, we faced challenges, at certain moments I lost sight of the forest for the trees, but overall the process went incredibly smoothly. Fortunately, the C4Real team knows well how to organise things!'
Although it was a completely new process for Solmax, the team collaborated closely from start to finish with the C4Real team. 'They do this every day, but we don’t. The team guided us through the entire process and involved us at every step. That’s how you really work together, which I found very nice,' says Kathryn.
'Of course, we faced challenges, at certain moments I lost sight of the forest for the trees, but overall the process went incredibly smoothly. Fortunately, the C4Real team knows well how to organise things!'
Leads become customers
THE FINAL RESULT
The virtual showroom provides a comprehensive overview of Solmax's extensive range. The tool guides the customer through easy navigation, allowing them to quickly find the information that is relevant to them. It enables Solmax to present their offerings to specific target groups, such as engineers, at trade shows. The virtual showroom is now being used at multiple trade fairs and is utilized in webinars and presentations by the team.
‘’Our team is becoming increasingly familiar with using the virtual showroom. We have already used it at seven trade fairs this year, and successfully! It not only helps to draw leads to our stand, they quickly find their way and leads become customers.’’
The virtual showroom provides a comprehensive overview of Solmax's extensive range. The tool guides the customer through easy navigation, allowing them to quickly find the information that is relevant to them. It enables Solmax to present their offerings to specific target groups, such as engineers, at trade shows. The virtual showroom is now being used at multiple trade fairs and is utilized in webinars and presentations by the team.
‘’Our team is becoming increasingly familiar with using the virtual showroom. We have already used it at seven trade fairs this year, and successfully! It not only helps to draw leads to our stand, they quickly find their way and leads become customers.’’
The virtual showroom provides a comprehensive overview of Solmax's extensive range. The tool guides the customer through easy navigation, allowing them to quickly find the information that is relevant to them. It enables Solmax to present their offerings to specific target groups, such as engineers, at trade shows. The virtual showroom is now being used at multiple trade fairs and is utilized in webinars and presentations by the team.
‘’Our team is becoming increasingly familiar with using the virtual showroom. We have already used it at seven trade fairs this year, and successfully! It not only helps to draw leads to our stand, they quickly find their way and leads become customers.’’
Visual impressions of Solmax
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"With our specialist knowledge, down-to-earth approach, and creative problem-solving ability, we always aim for maximum customer value and work towards sustainable relationships with our clients."
Ton Kuper
CEO, C4Real
"With our specialist knowledge, down-to-earth approach, and creative problem-solving ability, we always aim for maximum customer value and work towards sustainable relationships with our clients."
Ton Kuper
CEO, C4Real
"With our specialist knowledge, down-to-earth approach, and creative problem-solving ability, we always aim for maximum customer value and work towards sustainable relationships with our clients."
Ton Kuper
CEO, C4Real
Do you have a complex topic that you would like to clarify? We are here to help
Do you have a question, would you like to know more about our approach, or do you want more information about a specific challenge? Don’t hesitate to get in touch with us. We look forward to helping you further.
Do you have a complex topic that you would like to clarify? We are here to help
Do you have a question, would you like to know more about our approach, or do you want more information about a specific challenge? Don’t hesitate to get in touch with us. We look forward to helping you further.
Do you have a complex topic that you would like to clarify? We are here to help
Do you have a question, would you like to know more about our approach, or do you want more information about a specific challenge? Don’t hesitate to get in touch with us. We look forward to helping you further.