Use Case
THE ULTIMATE AR AND MR EXPERIENCE
For TenCate, we have developed an immersive Augmented / Mixed Reality experience that brings a Formula 1 car to life and allows the different components to be explored. Users can view the car in detail, move around the car, and experience interactive demonstrations showcasing TenCate's innovative materials and technologies. This unique experience offers customers, partners, and employees the opportunity to experience the impact and power of TenCate's solutions in an impressive, digital way – as if they are right in the middle of the world of Formula 1.
In this AR / MR experience, the innovative solutions from TenCate are made visible step by step. Users can see how TenCate's high-performance materials are used in the Formula 1 car, with virtual layers revealing the composition and properties of each material. Through this interactive demonstration, customers and stakeholders gain insight into the benefits of TenCate's technologies, such as enhanced safety, sustainability, and lightweight constructions. The result is a powerful presentation that not only showcases the product but also enhances the value and distinctiveness of TenCate's innovations – in a way that is visually impressive and unforgettable.
AR and MR are just one part of a broader range of digital solutions that we provide based on high-quality 3D models. These 3D models are utilized and further developed for various 3D tools, purposes, and channels, where each application seamlessly meets the specific needs of the user. Think of 3D animations for convincing elevator pitches, visual promotional tools, and in-depth product demonstrations that turn complexity into clear visual narratives. Through our total solution, organizations get the most out of their 3D content, ensuring that every message – whether it’s for education, promotion, or presentation – is optimally conveyed in both physical and digital environments. This results in a flexible, future-proof approach in which AR and MR are an integral part of an effective and unified brand experience.
The specialist in high-quality visualizations
Reliable partner
relieving in the entire process
proven track record
sparring partner for complex challenges
award-winning agency
Do you have a complex proposition that needs to be explained clearly? Or an ambitious product or project that should make an impact on your target audience? At C4Real, we make it visually understandable and unforgettable. With over 17 years of experience, we assist you from strategy and concept to creation and implementation, ensuring that your story stands out, resonates, and delivers results.
