Use Case
Sales presentation with AR offers new possibilities
Rollepaal, manufacturer of large pipe extrusion machines, struggled to effectively present their impressive production lines due to their size.
C4Real developed an Augmented Reality (AR) application that allows customers to view lifelike 3D models of the machines, both at full scale and in miniature. The app also showcases unique selling points, making the presentation informative and persuasive.
This has improved the sales process by providing customers with direct insight into how the machines fit within their production environment, accelerating decision-making. Additionally, the technology offers marketing opportunities, such as 3D animations and visuals, further strengthening Rollepaal's position as a market leader.
Success Story
"When customers come to us, they can try on the glasses, and then we can set up the different lines in the hall. There is such a level of detail that you can really see it well."
THE QUESTION
Rollepaal, a leading manufacturer of pipe extrusion machine production lines, faced a unique challenge. The impressive machines and production lines from Rollepaal, often tens of meters long and several meters high, are a technological marvel, but due to their size, it is impossible to physically present them to potential customers. Whether it was at a trade fair, a sales meeting, or a visit to a customer location, the lack of a tangible way to demonstrate the scale and functionality of their machines made it difficult to fully convince clients.
Rollepaal wanted a solution that could eliminate these barriers and bring their product range to life in an innovative and immersive way.
THE SOLUTION
C4Real developed an innovative Augmented Reality (AR) application for Rollepaal that makes enormous production lines digitally and realistically demonstrable anywhere in the world. Using AR technology, lifelike 3D models of the machines and production lines are projected into the physical environment, giving customers the impression that the machines are actually present for them, regardless of their location.
The application allows for the machines to be presented as if they are physically present, with the flexibility to display them at full size or as miniatures, depending on the available space. At the same time, the application integrates important unique selling points of each machine, providing a compelling and informative presentation. This approach not only offers customers a realistic view of the size and technical specifications but also demonstrates whether and how the machines can be practically applied and the impact they can have in their production environment.
THE FINAL RESULT
With C4Real's AR solution, Rollepaal has a unique way to present their production lines. Both during sales conversations and presentations, as well as at trade shows and events. Customers get an immediate clear view of what the machines look like and can easily assess whether they fit their specific production needs. The ability to project the machines virtually in a customer's factory makes it easy to determine whether the machines are suitable for the existing infrastructure and what adjustments are necessary. This increases the efficiency of the sales process and saves valuable time.
Moreover, the digitalisation of the product portfolio has created new opportunities for marketing and sales. The 3D models are perfect for creating high-quality animations and explanation videos, and enhance the visibility and appeal of the brand through online and social media. This innovative approach not only offers an impressive customer experience but also strengthens Rollepaal's position as a market leader by leveraging the power of technology and creativity.
The specialist in high-quality visualizations
Reliable partner
relieving in the entire process
proven track record
sparring partner for complex challenges
award-winning agency
Do you have a complex proposition that needs to be explained clearly? Or an ambitious product or project that should make an impact on your target audience? At C4Real, we make it visually understandable and unforgettable. With over 17 years of experience, we assist you from strategy and concept to creation and implementation, ensuring that your story stands out, resonates, and delivers results.
