Use Case
Animation on how composites contribute to the performance of Formula 1 teams
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Free consultation
Being a supplier for the Formula 1 car industry means participating at the very highest level. This market is full of NDAs, making it extra challenging to communicate about it. How do you, as a market leader, show that you are the driving force behind the fastest cars in the world without violating contractual agreements?
For Toray Advanced Composites (formerly TenCate), this was the challenge. As the number 1 supplier of composite materials in F1, their impact is enormous, but the details are strictly confidential. They asked us to develop an entirely new hybrid Formula 1 car that can be used to communicate freely about applications within Formula 1.
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Success Story
“The stunning product visualizations that C4Real created for us are an excellent tool to showcase the value proposition of a complex product.”
We have cleared the way by designing a fully anonymised Formula 1 team and vehicle. No customer logos, but the pure, raw technology that brings Toray's proposition to life.
By making technology tangible, we transformed abstract materials into an impressive experience:
3D Animation: The aerodynamics and material strength in action.
3D Product Configurator & Explorer: In-depth insight into the application of composites.
VR Experience: Literally taking customers into the world of high-performance engineering.
Toray claims this establishes their position as a leader. They not only show what they do, but prove why they are the standard in the most competitive market in the world.
The specialist in high-quality visualizations
Reliable partner
relieving in the entire process
proven track record
sparring partner for complex challenges
award-winning agency
Do you have a complex proposition that needs to be explained clearly? Or an ambitious product or project that should make an impact on your target audience? At C4Real, we make it visually understandable and unforgettable. With over 17 years of experience, we assist you from strategy and concept to creation and implementation, ensuring that your story stands out, resonates, and delivers results.
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