EXPLANATION FOR SUCCESSFULLY ONBOARDING RESTAURANTS

EXPLANATION FOR SUCCESSFULLY ONBOARDING RESTAURANTS

EXPLANATION FOR SUCCESSFULLY ONBOARDING RESTAURANTS

CUSTOMER

JUST EAT TAKEAWAY


SERVICES

Explanation Animation
Instruction Video

THE CHALLENGE: TO CLEARLY ONBOARD A LOT OF RESTAURANTS WORLDWIDE

Who doesn't know it? Just Eat Takeaway, known in the Netherlands as Thuisbezorgd. Outside of China, it is the largest platform for food delivery worldwide. Especially due to acquisitions, the company has grown exponentially in recent years, from 50,000 to more than 550,000 affiliated restaurants in 25 countries. The growth is not yet slowing down, which presents a challenge. Because how do you ensure that so many restaurant owners can be connected to Just Eat Takeaway quickly, easily, and unambiguously without having the service capacity for it? C4Real received this question and came up with the solution: explanatory animations.

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How can you onboard so many restaurants worldwide at the same time?

THE SOLUTION: WITH EXPLANATORY ANIMATIONS!

To dive into the numbers: onboarding one restaurant takes a service employee 35 to 60 minutes. Just calculate how many hours it takes to connect thousands of new restaurants! That involves a lot of service employees, which is not really feasible. So how? C4Real came up with a solution. A solution in the form of a system of explanatory animations in various different languages. These animations clearly explain what a restaurant owner needs to do to connect to the platform, how the ordering and delivery system works, and what additional services they can use, such as the loyalty program and the partner webshop. In this way, all restaurant owners receive the same basic information. For further questions, they are referred to customer service.

To dive into the numbers: onboarding one restaurant takes a service employee 35 to 60 minutes. Just calculate how many hours it takes to connect thousands of new restaurants! That involves a lot of service employees, which is not really feasible. So how? C4Real came up with a solution. A solution in the form of a system of explanatory animations in various different languages. These animations clearly explain what a restaurant owner needs to do to connect to the platform, how the ordering and delivery system works, and what additional services they can use, such as the loyalty program and the partner webshop. In this way, all restaurant owners receive the same basic information. For further questions, they are referred to customer service.

To dive into the numbers: onboarding one restaurant takes a service employee 35 to 60 minutes. Just calculate how many hours it takes to connect thousands of new restaurants! That involves a lot of service employees, which is not really feasible. So how? C4Real came up with a solution. A solution in the form of a system of explanatory animations in various different languages. These animations clearly explain what a restaurant owner needs to do to connect to the platform, how the ordering and delivery system works, and what additional services they can use, such as the loyalty program and the partner webshop. In this way, all restaurant owners receive the same basic information. For further questions, they are referred to customer service.

The visual solution in image

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'We were looking for a party that we thought could handle this task well, especially given the large workload. At C4Real, we found this. Quality is obviously paramount, but it also had to be done in a smart way, and C4Real certainly demonstrated this and incorporated it into the solution. Therefore, we look back on the collaboration with a sense of satisfaction and are very happy with the final result.'

Femke Welhuis

Manager Partner Brand Marketing

With a modular approach, a lot of efficiency

THE PROCESS

The C4Real methodology includes a concept phase and a production phase, preceded by an analysis. It is essential to know how the onboarding process works and what all the steps are in order to create the right action plan and explanatory animations. This was developed in close collaboration with Just Eat Takeaway down to the smallest details. Subsequently, a systematic approach was taken, and the script, storyboard, and style frames were created. The explanatory animations were designed entirely in the style and branding of Just Eat Takeaway. The concept for the explanatory animations was built modularly by topic. Any new adjustments can easily be implemented this way, without needing to modify the entire animation. Since the animation had to be developed in so many different languages, this also saves a lot of time and energy in the future with any changes. Super efficient!

The C4Real methodology includes a concept phase and a production phase, preceded by an analysis. It is essential to know how the onboarding process works and what all the steps are in order to create the right action plan and explanatory animations. This was developed in close collaboration with Just Eat Takeaway down to the smallest details. Subsequently, a systematic approach was taken, and the script, storyboard, and style frames were created. The explanatory animations were designed entirely in the style and branding of Just Eat Takeaway. The concept for the explanatory animations was built modularly by topic. Any new adjustments can easily be implemented this way, without needing to modify the entire animation. Since the animation had to be developed in so many different languages, this also saves a lot of time and energy in the future with any changes. Super efficient!

The C4Real methodology includes a concept phase and a production phase, preceded by an analysis. It is essential to know how the onboarding process works and what all the steps are in order to create the right action plan and explanatory animations. This was developed in close collaboration with Just Eat Takeaway down to the smallest details. Subsequently, a systematic approach was taken, and the script, storyboard, and style frames were created. The explanatory animations were designed entirely in the style and branding of Just Eat Takeaway. The concept for the explanatory animations was built modularly by topic. Any new adjustments can easily be implemented this way, without needing to modify the entire animation. Since the animation had to be developed in so many different languages, this also saves a lot of time and energy in the future with any changes. Super efficient!

The added value of explanatory animations

THE FINAL RESULT

The explanatory animations clearly and unambiguously explain the entire onboarding process at Just Eat Takeaway, along with all the relevant information. For maximum understanding, the animation is supported by universal visuals and a universal name for the fictional restaurant: “Yummy foods”. The necessary information for restaurant owners is explained in a way that is easily understandable. They are taken step by step through the entire process. By choosing an explanatory animation, it was also possible to simultaneously highlight the additional services for the restaurant owner, such as the loyalty system and the partner webshop. Moreover, the restaurant owner can always watch the animation again at their leisure.

The explanatory animations clearly and unambiguously explain the entire onboarding process at Just Eat Takeaway, along with all the relevant information. For maximum understanding, the animation is supported by universal visuals and a universal name for the fictional restaurant: “Yummy foods”. The necessary information for restaurant owners is explained in a way that is easily understandable. They are taken step by step through the entire process. By choosing an explanatory animation, it was also possible to simultaneously highlight the additional services for the restaurant owner, such as the loyalty system and the partner webshop. Moreover, the restaurant owner can always watch the animation again at their leisure.

The explanatory animations clearly and unambiguously explain the entire onboarding process at Just Eat Takeaway, along with all the relevant information. For maximum understanding, the animation is supported by universal visuals and a universal name for the fictional restaurant: “Yummy foods”. The necessary information for restaurant owners is explained in a way that is easily understandable. They are taken step by step through the entire process. By choosing an explanatory animation, it was also possible to simultaneously highlight the additional services for the restaurant owner, such as the loyalty system and the partner webshop. Moreover, the restaurant owner can always watch the animation again at their leisure.

A successful explanatory animation in pictures

"With our specialist knowledge, down-to-earth approach, and creative problem-solving ability, we always aim for maximum customer value and work towards sustainable relationships with our clients."

Ton Kuper

CEO, C4Real

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"With our specialist knowledge, down-to-earth approach, and creative problem-solving ability, we always aim for maximum customer value and work towards sustainable relationships with our clients."

Ton Kuper

CEO, C4Real

Free consultation

"With our specialist knowledge, down-to-earth approach, and creative problem-solving ability, we always aim for maximum customer value and work towards sustainable relationships with our clients."

Ton Kuper

CEO, C4Real

Free consultation

Do you have a complex topic that you would like to clarify? We are here to help

Do you have a question, would you like to know more about our approach, or do you want more information about a specific challenge? Don’t hesitate to get in touch with us. We look forward to helping you further.

Get in touch

Do you have a complex topic that you would like to clarify? We are here to help

Do you have a question, would you like to know more about our approach, or do you want more information about a specific challenge? Don’t hesitate to get in touch with us. We look forward to helping you further.

Get in touch

Do you have a complex topic that you would like to clarify? We are here to help

Do you have a question, would you like to know more about our approach, or do you want more information about a specific challenge? Don’t hesitate to get in touch with us. We look forward to helping you further.

Get in touch