Use Case
Onboarding worldwide without complexity
Just Eat Takeaway operates in dozens of countries and collaborates with hundreds of thousands of restaurants. Successfully onboarding these partners is crucial for the quality and scalability of the platform. In practice, onboarding turned out to be a complex and labour-intensive process: explanations about systems, processes, and methods were often given manually, were not always consistent, and took up a lot of time from both internal teams and restaurant partners.
The challenge went beyond just communication. Just Eat Takeaway faced a digital transformation of the onboarding process: from a traditional, human-dependent process to a digital, scalable approach that is deployable worldwide and contributes to the rapid adoption of the platform.
Success Story
'We were looking for a party that we thought could handle this task well, especially given the large workload. At C4Real, we found this. Quality is obviously paramount, but it also had to be done in a smart way, and C4Real certainly demonstrated this and incorporated it into the solution. Therefore, we look back on the collaboration with a sense of satisfaction and are very happy with the final result.'
THE SOLUTION: WITH EXPLANATIONS
We developed clear explanation and onboarding animations that guide restaurant partners step by step in using the Just Eat Takeaway platform. By visualizing complex processes, restaurants can independently view the required information, ensuring that the onboarding process runs consistently, regardless of language or digital skill. The animations have become part of the digital infrastructure of Just Eat Takeaway, thus supporting the broader transformation towards efficient, digitally supported workflows.
THE PROCESS
The C4Real methodology includes a concept phase and a production phase, preceded by an analysis. It is essential to know how the onboarding process works and what all the steps are in order to create the right action plan and explanatory animations. This was developed in close collaboration with Just Eat Takeaway down to the smallest details. Subsequently, a systematic approach was taken, and the script, storyboard, and style frames were created. The explanatory animations were designed entirely in the style and branding of Just Eat Takeaway. The concept for the explanatory animations was built modularly by topic. Any new adjustments can easily be implemented this way, without needing to modify the entire animation. Since the animation had to be developed in so many different languages, this also saves a lot of time and energy in the future with any changes. Super efficient!
THE RESULT
The use of visual onboarding has significantly improved the process. Restaurant partners are adopting digital tools more quickly, while the pressure on support and account teams is reduced. Around the world, new partners experience the same onboarding, making the approach scalable and allowing hundreds of thousands of restaurants to be onboarded without additional complexity. The animations ensure that change is actually realised, which is essential within a digital transformation strategy.
This case shows how visual technology supports digital transformation. By making processes clear and understandable, it helps organisations adopt changes more quickly and secure future growth and efficiency. For Just Eat Takeaway, this means a future-proof onboarding model that grows with the organisation and its ambitions.
The specialist in high-quality visualizations
Reliable partner
relieving in the entire process
proven track record
sparring partner for complex challenges
award-winning agency
Do you have a complex proposition that needs to be explained clearly? Or an ambitious product or project that should make an impact on your target audience? At C4Real, we make it visually understandable and unforgettable. With over 17 years of experience, we assist you from strategy and concept to creation and implementation, ensuring that your story stands out, resonates, and delivers results.
