TENCATE GRASS ECOCEPT
TENCATE GRASS ECOCEPT
TENCATE GRASS ECOCEPT
THE CHALLENGE: RECYCLING A SPORTS FIELD IN UNDERSTANDABLE LANGUAGE
TenCate Grass comprises a group of international manufacturers, suppliers and installers of synthetic turf and athletics tracks with a shared mission to create the best and most durable synthetic surfaces for the sports and leisure industry. And when you talk about sustainable, you also talk about recycling. For recycling sports pitches, TenCate Grass brought Ecocept® to the market. A carpet pad construction for sports pitches that can be recycled at the end of the life cycle for a new carpet pad construction. But how do you explain the recycling process to the target group simply and in understandable language? C4Real came up with the solution: a 2D explanation animation.
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How do you explain a complex story intelligibly?
THE SOLUTION: 2D EXPLANATION ANIMATION
Recycling a sports field involves a lot. Material from end-of-life sports fields must be collected, processed, harvested and recycled into new material. It seems simple, but it is quite a complicated process. In addition, we were instructed to design the production in such a way that it would be understood internationally. Moreover, there was a clear limit to the available budget. C4Real came up with the solution in the form of a 2D explanation animation. A 2D animation offers the possibility to clearly depict a complex process in sound and vision.
Recycling a sports field involves a lot. Material from end-of-life sports fields must be collected, processed, harvested and recycled into new material. It seems simple, but it is quite a complicated process. In addition, we were instructed to design the production in such a way that it would be understood internationally. Moreover, there was a clear limit to the available budget. C4Real came up with the solution in the form of a 2D explanation animation. A 2D animation offers the possibility to clearly depict a complex process in sound and vision.
Recycling a sports field involves a lot. Material from end-of-life sports fields must be collected, processed, harvested and recycled into new material. It seems simple, but it is quite a complicated process. In addition, we were instructed to design the production in such a way that it would be understood internationally. Moreover, there was a clear limit to the available budget. C4Real came up with the solution in the form of a 2D explanation animation. A 2D animation offers the possibility to clearly depict a complex process in sound and vision.
TenCate Ecocept in pictures
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Simplifying the story
THE PROCESS
Process analysis. That's where it starts. Mapping out the entire process optimally, so that all the steps in the sports field recycling process are completely clear and we ourselves have no more questions. That is the basis. Then we get to work translating the complex story into a simple and easy-to-understand version. 'Simplifying the story,' we call that. Then we use storyboards to translate it into images. Only then does it really become clear whether the production will be as the customer intended. Sometimes adjustments are necessary, sometimes not. Once the total concept has been agreed, we start producing the animation.
Process analysis. That's where it starts. Mapping out the entire process optimally, so that all the steps in the sports field recycling process are completely clear and we ourselves have no more questions. That is the basis. Then we get to work translating the complex story into a simple and easy-to-understand version. 'Simplifying the story,' we call that. Then we use storyboards to translate it into images. Only then does it really become clear whether the production will be as the customer intended. Sometimes adjustments are necessary, sometimes not. Once the total concept has been agreed, we start producing the animation.
Process analysis. That's where it starts. Mapping out the entire process optimally, so that all the steps in the sports field recycling process are completely clear and we ourselves have no more questions. That is the basis. Then we get to work translating the complex story into a simple and easy-to-understand version. 'Simplifying the story,' we call that. Then we use storyboards to translate it into images. Only then does it really become clear whether the production will be as the customer intended. Sometimes adjustments are necessary, sometimes not. Once the total concept has been agreed, we start producing the animation.
The added value of the 2D explanation animation
THE END RESULT
The end result is a clear 2D animation of the sports field recycling process. As a viewer, you are taken in the flow from the beginning to the end of the process. Including the USPs of the new carpet pad construction: shock resistant, water permeable and energy restoring. Icons from the TenCate library were used to visualize these USPs.
For the music, we used stock music from existing runs which fits nicely underneath. Also, the animation is not too long, so that it can also be used on social media. By opting for a 2D explanation animation, the chance that customers remember the explanation is much greater and this also benefits the brand awareness of TenCate Grass Ecocept®. The 2D animation was also re-branded for Tiger Turf®, a joint venture of TenCate Grass.
The end result is a clear 2D animation of the sports field recycling process. As a viewer, you are taken in the flow from the beginning to the end of the process. Including the USPs of the new carpet pad construction: shock resistant, water permeable and energy restoring. Icons from the TenCate library were used to visualize these USPs.
For the music, we used stock music from existing runs which fits nicely underneath. Also, the animation is not too long, so that it can also be used on social media. By opting for a 2D explanation animation, the chance that customers remember the explanation is much greater and this also benefits the brand awareness of TenCate Grass Ecocept®. The 2D animation was also re-branded for Tiger Turf®, a joint venture of TenCate Grass.
The end result is a clear 2D animation of the sports field recycling process. As a viewer, you are taken in the flow from the beginning to the end of the process. Including the USPs of the new carpet pad construction: shock resistant, water permeable and energy restoring. Icons from the TenCate library were used to visualize these USPs.
For the music, we used stock music from existing runs which fits nicely underneath. Also, the animation is not too long, so that it can also be used on social media. By opting for a 2D explanation animation, the chance that customers remember the explanation is much greater and this also benefits the brand awareness of TenCate Grass Ecocept®. The 2D animation was also re-branded for Tiger Turf®, a joint venture of TenCate Grass.
TenCate Ecocept in pictures
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"With our specialized knowledge, down-to-earth approach and creative problem-solving ability, we always go for maximum customer value and work to build lasting relationships with our clients."
Ton Kuper
CEO, C4Real
Free consultation
"With our specialized knowledge, down-to-earth approach and creative problem-solving ability, we always go for maximum customer value and work to build lasting relationships with our clients."
Ton Kuper
CEO, C4Real
Free consultation
"With our specialized knowledge, down-to-earth approach and creative problem-solving ability, we always go for maximum customer value and work to build lasting relationships with our clients."
Ton Kuper
CEO, C4Real
Free consultation
Do you have a complex issue you want to clarify? We are here for you.
Do you have a question, want to know more about our approach or want more information about a specific challenge? Don't hesitate and feel free to contact us. We look forward to helping you further.
Get in touch
Do you have a complex issue you want to clarify? We are here for you.
Do you have a question, want to know more about our approach or want more information about a specific challenge? Don't hesitate and feel free to contact us. We look forward to helping you further.
Get in touch
Do you have a complex issue you want to clarify? We are here for you.
Do you have a question, want to know more about our approach or want more information about a specific challenge? Don't hesitate and feel free to contact us. We look forward to helping you further.