Use Case
WORLD WIDE ROLLER SYSTEM
A top brand is always looking for the best ways to attract attention from its target audience. This also applies to Coulisse, a global supplier of window coverings. The introduction of their self-developed system Absolute Roller Blind 2.0 was an ideal moment to present Coulisse once again as a leading company.
The second generation of the Absolute roller blind system is even more efficient and easier to assemble, install, and use than its predecessor. The modular structure of the system has been refined down to the smallest details. As a result, the system now offers even more configuration options. In short: there is a lot to visualize and communicate about the new system.
For the introduction of Absolute Roller Blind 2.0, Coulisse asked C4Real to develop a state-of-the-art visual plan that would allow resellers to experience the latest product line in an unforgettable way.
Coulisse has a reputation to uphold in the sun shading market. Innovation and design are the focal points in the development and production of their systems. It was therefore only natural that these core values should also be reflected in the presentation of the new roller blind product line. C4Real was tasked with providing the reseller channel with an unforgettable visual experience through a mix of design and technology. We accomplished this in the form of a 3D product explorer and a microsite specifically for tablet use.
The tools developed by C4Real made a great impression at the world-renowned R+T trade fair in Stuttgart and have since contributed to convincing the reseller channel of Coulisse. The focus of the product launch of this new system was primarily on visually showcasing the countless different configurations. On the microsite, we quickly make all combination possibilities visually clear. Instead of exhausting the target audience with lengthy rows of technical specifications, we show in 3D what is all possible.
Because of this approach, the pre-sales phase started much faster, as resellers can determine much quicker whether it fits into their assortment. They do not have to wait until the products actually come out of the factory, resulting in a much shorter time to market. Furthermore, Coulisse, thanks to online analytics, has quick insight into the popularity of certain configurations. The company can adjust its strategy for the future based on this.
The specialist in high-quality visualizations
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Do you have a complex proposition that needs to be explained clearly? Or an ambitious product or project that should make an impact on your target audience? At C4Real, we make it visually understandable and unforgettable. With over 17 years of experience, we assist you from strategy and concept to creation and implementation, ensuring that your story stands out, resonates, and delivers results.
