Use Case
3D ANIMATION ABOUT CRYOGENIC COOLERS
Thales Cryogenics is the European leader in cryogenic technology and supplier of high-tech cryogenic coolers. They deliver to the most demanding markets, whether in military, aerospace, or industrial applications. A new innovation is a state-of-the-art cryogenic cooler for infrared sensors in security cameras. Traditional coolers often do not last long, causing security cameras to fail with all the risks that entails. However, how do you explain this new technology and make the benefits of this high-tech solution visible? C4Real provided the solution: through 3D animation.
Success Story
‘C4Real has previously created 2 animations for us to explain the technology. It is a pleasant partner to work with. They are very professional in their approach. In addition to substantive knowledge and expertise, they also ensure good monitoring and progress of the process, so that there is now a good final result. ‘
THE SOLUTION: 3D ANIMATION
In the 3D animation, the new innovation is placed in a broad context. In an environment of a nuclear power plant, in the dark and with so-called ‘meta-humans’ walking towards it with purposeful steps, the context and the high urgency of the solution become visible and tangible - the danger is indeed close. To further increase this urgency, the 3D animation is provided with composed audio. With sounds that build tension, the feeling of urgency grows even larger. Everything happens in the dark. Technically, this made it possible for C4Real to play with light and create beautiful effects. Conceptually, this makes the film even more exciting, but also more realistic. The precise pulsetube technology is explained in more detail in the middle of the animation with additional motion graphics. Finally, the entire 3D animation is presented as one of the latest innovations from Thales Cryogenics with a clear overall branding of the company.
THE PROCESS
The approach of C4Real includes a concept phase and a production phase, preceded by an analysis. To visualize the complex technology well, it is indeed important to understand how it works, even down to the smallest details. In this matter, it is not unusual for a non-disclosure agreement to be signed. Throughout the process, there are various feedback rounds to ensure everything is well coordinated. The production depends on good communication and commitment within the organization. This has also been demonstrated in this case. Only then is an optimal result achieved.
THE FINAL RESULT
The 3D animation is the solution for visualising and clarifying the complex pulsetube technology. Clearly and in straightforward steps, it explains how the system works and what the benefits are. Moreover, it is embedded in a context that is highly relevant (security of nuclear power plants), which makes the urgency significant. Powerful imagery combined with specially composed audio creates significantly more impact in this case than 1000 words. Additionally, the 3D animation is so professional that it matches the purchasing level in this high-end market.
The specialist in high-quality visualizations
Reliable partner
relieving in the entire process
proven track record
sparring partner for complex challenges
award-winning agency
Do you have a complex proposition that needs to be explained clearly? Or an ambitious product or project that should make an impact on your target audience? At C4Real, we make it visually understandable and unforgettable. With over 17 years of experience, we assist you from strategy and concept to creation and implementation, ensuring that your story stands out, resonates, and delivers results.
