3D ANIMATION ABOUT CRYOGENIC COOLERS

3D ANIMATION ABOUT CRYOGENIC COOLERS

3D ANIMATION ABOUT CRYOGENIC COOLERS

CUSTOMER

THALES

SERVICES

3D ANIMATION

CUSTOMER

THALES

SERVICES

3D ANIMATION

CUSTOMER

THALES

SERVICES

3D ANIMATION

MAKING COMPLEX TECHNOLOGY UNDERSTANDABLE

Thales Cryogenics is the European leader in cryogenic technology and supplier of high-tech cryogenic coolers. They supply the most demanding markets, whether in military, aerospace or industrial applications. A new innovation is a state-of-the-art cryogenic cooler for infrared sensors in security cameras. Traditional coolers often don't work for long periods of time, causing security cameras to fail with all the risks that entails. However, how do you explain this new technology and make the benefits of this high-tech solution visible? C4Real brought the solution: via 3D animation.

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THE SOLUTION: 3D ANIMATION

In the 3D animation, the new innovation is placed in its broad context. In an environment of a nuclear power plant, in the dark and with so-called "meta-humans" who come walking towards it with purposeful steps, so that the context and the high urgency of the solution becomes visible and palpable - after all, the danger is close at hand. To further increase this urgency, the 3D animation features composed audio. With sounds that build the tension, the sense of urgency is even greater. In the process, everything happens in the dark. Technically, this made it possible for C4Real to play with light and create beautiful effects. Conceptually, this makes the film even more exciting, but also more real. The exact pulsetube technology is explained in more detail in the middle of the animation with additional motion graphics. Finally, the entire 3D animation is brought as one of the latest innovations of Thales Cryogenics with a clear overall branding of the company.

In the 3D animation, the new innovation is placed in its broad context. In an environment of a nuclear power plant, in the dark and with so-called "meta-humans" who come walking towards it with purposeful steps, so that the context and the high urgency of the solution becomes visible and palpable - after all, the danger is close at hand. To further increase this urgency, the 3D animation features composed audio. With sounds that build the tension, the sense of urgency is even greater. In the process, everything happens in the dark. Technically, this made it possible for C4Real to play with light and create beautiful effects. Conceptually, this makes the film even more exciting, but also more real. The exact pulsetube technology is explained in more detail in the middle of the animation with additional motion graphics. Finally, the entire 3D animation is brought as one of the latest innovations of Thales Cryogenics with a clear overall branding of the company.

In the 3D animation, the new innovation is placed in its broad context. In an environment of a nuclear power plant, in the dark and with so-called "meta-humans" who come walking towards it with purposeful steps, so that the context and the high urgency of the solution becomes visible and palpable - after all, the danger is close at hand. To further increase this urgency, the 3D animation features composed audio. With sounds that build the tension, the sense of urgency is even greater. In the process, everything happens in the dark. Technically, this made it possible for C4Real to play with light and create beautiful effects. Conceptually, this makes the film even more exciting, but also more real. The exact pulsetube technology is explained in more detail in the middle of the animation with additional motion graphics. Finally, the entire 3D animation is brought as one of the latest innovations of Thales Cryogenics with a clear overall branding of the company.

The visual solution in pictures

Mark Stienen

Marketing & Sales Manager, Thales Group

'C4Real has previously created 2 animations for us to explain the technology. They are a pleasant partner to work with. They are very professional in their approach. Besides substantive knowledge and expertise, they also provide good monitoring and progress of the process, so now there is a good end result. '

With mutual commitment optimal results

THE PROCESS

C4Real's working method has a concept phase and a production phase, preceded by an analysis. After all, in order to properly visualize complex technology, it is important to know its operation well, even down to the smallest details. It is therefore not unusual in this matter for a non-disclosure agreement to be signed. In addition, there are several rounds of feedback during the process in order to fine-tune everything. The production stands or falls with good communication and commitment in the organization. This was also demonstrated in this case. Only then is an optimal result achieved.

C4Real's working method has a concept phase and a production phase, preceded by an analysis. After all, in order to properly visualize complex technology, it is important to know its operation well, even down to the smallest details. It is therefore not unusual in this matter for a non-disclosure agreement to be signed. In addition, there are several rounds of feedback during the process in order to fine-tune everything. The production stands or falls with good communication and commitment in the organization. This was also demonstrated in this case. Only then is an optimal result achieved.

C4Real's working method has a concept phase and a production phase, preceded by an analysis. After all, in order to properly visualize complex technology, it is important to know its operation well, even down to the smallest details. It is therefore not unusual in this matter for a non-disclosure agreement to be signed. In addition, there are several rounds of feedback during the process in order to fine-tune everything. The production stands or falls with good communication and commitment in the organization. This was also demonstrated in this case. Only then is an optimal result achieved.

The added value of 3D animation

THE END RESULT

The 3D animation is the solution for visualizing and understanding the complex pulsetube technology. It explains clearly and in clear steps how the system works and what the advantages are. It is embedded in a context that is very relevant (security of nuclear power plants), so the urgency is high. Powerful imagery with specially composed audio make this case significantly more impact than 1000 words. The 3D animation is so professional that it matches the purchasing level in this high-end market.

The 3D animation is the solution for visualizing and understanding the complex pulsetube technology. It explains clearly and in clear steps how the system works and what the advantages are. It is embedded in a context that is very relevant (security of nuclear power plants), so the urgency is high. Powerful imagery with specially composed audio make this case significantly more impact than 1000 words. The 3D animation is so professional that it matches the purchasing level in this high-end market.

The 3D animation is the solution for visualizing and understanding the complex pulsetube technology. It explains clearly and in clear steps how the system works and what the advantages are. It is embedded in a context that is very relevant (security of nuclear power plants), so the urgency is high. Powerful imagery with specially composed audio make this case significantly more impact than 1000 words. The 3D animation is so professional that it matches the purchasing level in this high-end market.

Thales Cryogenics in pictures

Visual impressions of Plus Ultra Amsterdam

Visual impressions of Plus Ultra Amsterdam

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