Use Case
3D ANIMATIONS FOR NEW PRODUCTS AND SYSTEMS
At Brink Climate Systems, everything revolves around healthy indoor air. Healthy indoor air has a positive impact on our daily lives. It improves our health, makes us happier, gives us more energy, and can even extend our life expectancy. Unfortunately, the air we breathe is not automatically the air we need. Brink Climate Systems strives for healthy indoor air for everyone. They achieve this by bringing products and systems to the market that contribute to this. However, how do you make these benefits visible? You cannot deduce them from the products themselves. C4Real came up with the solution: through 3D animations.
Success Story
'We are very happy with the collaboration with C4Real and the realized 3D animations and 3D visuals. We use them everywhere.'
THE SOLUTION: 3D ANIMATIONS
For the introduction of 2 products from Brink Climate Systems, the Elan E and the Multi Air Supply, C4Real developed informative 3D animations. 3D animations in which it becomes clear in a short time what the value of the product, respectively the system, is in the living environment of people. Air is, after all, not visible to the naked eye; through a 3D animation, this can be made visible. For the Multi Air Supply, the airflow in a house is animated with 3D particles. The simulation is so realistic; you see how the air moves when it collides with an object, such as a table or bed. In this way, it is possible to explain the technical aspects of the product or system to the benefits for the customer, thus making the translation to real customer value.
The productions have been developed in 9 languages, allowing Brink Climate Systems to present the distinguishing power of its products globally and uniformly.
THE PROCESS
The approach of C4Real includes a conceptual phase and a production phase, preceded by an analysis. When creating accurate animations, it is important to fully understand how the product or system works. At Brink Climate Systems, it often involves high-tech products with many ingenious features. C4Real has access to the library of Brink Climate Systems containing all 3D STEP files (CAD program). This is used to work towards the animation.
By, for example, displaying the model in different versions and in various materials. This makes the new product much more realistic and directly visible to the customer. This is while the final product is not even available yet! This makes the 3D animation a sales accelerator; the new product or system can already be communicated to the customer. Additionally, this approach offers Brink Climate Systems the advantage that it is predictable what they will receive and how much it will cost them.
THE FINAL RESULT
With the 3D animations, Brink Climate Systems makes visible things that cannot be seen with the naked eye, such as air and solutions "under the hood". Using simple and powerful imagery, it explains in a short period of time in a professional and pleasant manner what the value of the product or the system is in people's living environments. The 3D animation can show various versions to the end customer, even before they are launched on the market. This gives Brink Climate Systems a partner that can ensure maximum visual impact and accelerate sales.
The specialist in high-quality visualizations
Reliable partner
relieving in the entire process
proven track record
sparring partner for complex challenges
award-winning agency
Do you have a complex proposition that needs to be explained clearly? Or an ambitious product or project that should make an impact on your target audience? At C4Real, we make it visually understandable and unforgettable. With over 17 years of experience, we assist you from strategy and concept to creation and implementation, ensuring that your story stands out, resonates, and delivers results.
