Use Case
RETAIL HOLOGRAM VISUALIZATION
In shops, you generally see few distinctive visual solutions to promote new products in the retail environment. A combination of spectacular visual content and the Hypebox changes that. The Hypebox is a transparent touchscreen on which you can display interactive digital content over a physical product, specifically designed for shops. As a result, it is a hologram visualization that looks incredibly spectacular. We believe that these possibilities have, so far, not been optimally utilized. Together with Blast, we have therefore created a unique use case for Asics in the retail sector using the Hypebox. We showcase the Asics shoe in all its glory as the hero of the shop by engaging in visual interaction with the shopper on the transparent screen.
Success Story
‘’The Return On Investment is achieved in various ways with the Hypebox. First of all, you have a much higher awareness, which is of course difficult to measure. What is measurable, however, is that with the Hypebox you can test in stores whether video or interaction resonates more. What works in Retail? That is very valuable.''
We noticed that there is a concrete demand from the market for better in-store content. If you look at the current displays in shops, they are quite passive, without any interaction with the product itself. With the Hypebox, you can tell the story of the product and showcase the various possibilities and applications. For example, by creating a 3D exploded view of the different components, which can then be selected and viewed via the touchscreen. In addition to the implementation we made for Asics with the Hypebox, we soon saw many more possibilities beyond just retail. It is also a great way for museums, for example, to tell an interactive story about a particular museum piece, or for companies to present products at a trade fair in a unique way. By creating the right content for the Hypebox, it becomes a matter of experiencing.
PRODUCT BRANDING AT A HIGHER LEVEL
Ultimately, we chose a combination of 2D and 3D animation to visualize what is so special about the Asics shoe and how the technology behind the Hypebox can be used for product promotion. With this new way of in-store product promotion, we can increase conversion rates. All thanks to visual technology that allows us to create interaction in a fun way. Through the transparent screen of the Hypebox, the Asics shoe can be promoted in a unique way. It is a new way of creative interaction with the product. Standing out dynamically in a static retail environment is what we offer Asics with this content approach. Providing information is, alongside making an impact, a second goal we can achieve with this.
The specialist in high-quality visualizations
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Do you have a complex proposition that needs to be explained clearly? Or an ambitious product or project that should make an impact on your target audience? At C4Real, we make it visually understandable and unforgettable. With over 17 years of experience, we assist you from strategy and concept to creation and implementation, ensuring that your story stands out, resonates, and delivers results.
