C4REAL USES THE HYPEBOX OPTIMALLY
In shops, you generally see few distinctive visual solutions to promote new products in the retail environment. A combination of spectacular visual content and the Hypebox changes that. The Hypebox is a transparent touchscreen on which you can display interactive digital content over a physical product, specifically designed for shops. As a result, it is a hologram visualization that looks incredibly spectacular. We believe that these possibilities have, so far, not been optimally utilized. Together with Blast, we have therefore created a unique use case for Asics in the retail sector using the Hypebox. We showcase the Asics shoe in all its glory as the hero of the shop by engaging in visual interaction with the shopper on the transparent screen.
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Hero content for frontrunners
The visual end result
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Do you have a question, want to know more about our approach, or would you like more information about a specific challenge? Don't hesitate to get in touch with us. We look forward to helping you further.
‘’The Return On Investment is achieved in various ways with the Hypebox. First of all, you have a much higher awareness, which is of course difficult to measure. What is measurable, however, is that with the Hypebox you can test in stores whether video or interaction resonates more. What works in Retail? That is very valuable.''
Nick ten Berge
Co-owner & Managing Director, Blast
