C4Real C4REAL helps Nouryon Chemicals to explain
C4Real C4REAL helps Nouryon Chemicals to explain
C4Real C4REAL helps Nouryon Chemicals to explain
OPTIMISING PROCESSES THROUGH SUCCESSFUL COLLABORATION
Conveying complex matters clearly to different target audiences is not always easy. Nouryon (formerly AkzoNobel) knows all about that. For years, C4Real has been assisting them in explaining chemistry in general and Nouryon's products in particular. All with the aim of clarity and process optimization, both internally and externally.
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Visualizing at the molecular level
The customers of Nouryon often use the company's chemical products as ingredients for their own products. Therefore, the composition and added value are very important. This is where the power of visualization comes in handy, says Haimo Tonnaer from Nouryon: “We use the knowledge of C4Real to translate critically important products into images and bring them to life. We do this with animations and virtual reality, as this allows us to provide real insight into why our products are so good and how the process works. Very concretely, we show everything at a molecular level.”
The customers of Nouryon often use the company's chemical products as ingredients for their own products. Therefore, the composition and added value are very important. This is where the power of visualization comes in handy, says Haimo Tonnaer from Nouryon: “We use the knowledge of C4Real to translate critically important products into images and bring them to life. We do this with animations and virtual reality, as this allows us to provide real insight into why our products are so good and how the process works. Very concretely, we show everything at a molecular level.”
The customers of Nouryon often use the company's chemical products as ingredients for their own products. Therefore, the composition and added value are very important. This is where the power of visualization comes in handy, says Haimo Tonnaer from Nouryon: “We use the knowledge of C4Real to translate critically important products into images and bring them to life. We do this with animations and virtual reality, as this allows us to provide real insight into why our products are so good and how the process works. Very concretely, we show everything at a molecular level.”
The visual solution in image
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Do you have a question, want to know more about our approach, or would you like more information about a specific challenge? Don't hesitate to get in touch with us. We look forward to helping you further.
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“C4Real knows better than anyone how to translate complex matters into visual language. They are my favourite partner! They ask the right questions, do research, and ensure the best end result. The quality is always top-notch.”
Haimo Tonnaer
Digital Customer Experience Manager, Nouryon
Visualization for more safety
Many of the products that Nouryon sells are hazardous substances. C4Real has made a significant contribution to safety awareness, according to Tonnaer: “How our customers' employees can work safely with our products has been perfectly visualised in a 3D animation and later also in a VR training that we offer to our customers. The first reaction we receive from our customers to this visual content is often ‘wow, that is really professional’. After all, we can show them what happens inside a tank, things that normally remain invisible. The second reaction is often ‘I have never seen anything like this before’. We are also quite proud of the fact that we are a pioneer in the chemical industry in the field of visualisation and VR training.”
The processes of Nouryon's customers are optimised in this way. But even internally at Nouryon, the visual vision pays off when it comes to better collaboration and preventing miscommunication.
Many of the products that Nouryon sells are hazardous substances. C4Real has made a significant contribution to safety awareness, according to Tonnaer: “How our customers' employees can work safely with our products has been perfectly visualised in a 3D animation and later also in a VR training that we offer to our customers. The first reaction we receive from our customers to this visual content is often ‘wow, that is really professional’. After all, we can show them what happens inside a tank, things that normally remain invisible. The second reaction is often ‘I have never seen anything like this before’. We are also quite proud of the fact that we are a pioneer in the chemical industry in the field of visualisation and VR training.”
The processes of Nouryon's customers are optimised in this way. But even internally at Nouryon, the visual vision pays off when it comes to better collaboration and preventing miscommunication.
Many of the products that Nouryon sells are hazardous substances. C4Real has made a significant contribution to safety awareness, according to Tonnaer: “How our customers' employees can work safely with our products has been perfectly visualised in a 3D animation and later also in a VR training that we offer to our customers. The first reaction we receive from our customers to this visual content is often ‘wow, that is really professional’. After all, we can show them what happens inside a tank, things that normally remain invisible. The second reaction is often ‘I have never seen anything like this before’. We are also quite proud of the fact that we are a pioneer in the chemical industry in the field of visualisation and VR training.”
The processes of Nouryon's customers are optimised in this way. But even internally at Nouryon, the visual vision pays off when it comes to better collaboration and preventing miscommunication.
Content for all channels
A major advantage of all the visualisations that C4Real creates for Nouryon is that they provide clarity and consistency in information delivery. Moreover, they are used across all the company’s media channels. Tonnaer: “The first animations we created together were only used for procurement managers. But after a few years, we saw that these videos had achieved over 50,000 views on YouTube. We also noticed it with the client at the table, as they were excited by the animation they had already seen online. Additionally, technical staff asked if they could use the visualisations for training purposes. This shows that the concept of visual content thinking is now embedded throughout our entire organisation. And the return on investment is very high due to the good results we achieve with it.”
A major advantage of all the visualisations that C4Real creates for Nouryon is that they provide clarity and consistency in information delivery. Moreover, they are used across all the company’s media channels. Tonnaer: “The first animations we created together were only used for procurement managers. But after a few years, we saw that these videos had achieved over 50,000 views on YouTube. We also noticed it with the client at the table, as they were excited by the animation they had already seen online. Additionally, technical staff asked if they could use the visualisations for training purposes. This shows that the concept of visual content thinking is now embedded throughout our entire organisation. And the return on investment is very high due to the good results we achieve with it.”
A major advantage of all the visualisations that C4Real creates for Nouryon is that they provide clarity and consistency in information delivery. Moreover, they are used across all the company’s media channels. Tonnaer: “The first animations we created together were only used for procurement managers. But after a few years, we saw that these videos had achieved over 50,000 views on YouTube. We also noticed it with the client at the table, as they were excited by the animation they had already seen online. Additionally, technical staff asked if they could use the visualisations for training purposes. This shows that the concept of visual content thinking is now embedded throughout our entire organisation. And the return on investment is very high due to the good results we achieve with it.”
Nouryon chemistry explanation in images
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Ton Kuper
CEO, C4Real
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"With our specialist knowledge, down-to-earth approach, and creative problem-solving ability, we always aim for maximum customer value and work towards sustainable relationships with our clients."
Ton Kuper
CEO, C4Real
Free consultation
"With our specialist knowledge, down-to-earth approach, and creative problem-solving ability, we always aim for maximum customer value and work towards sustainable relationships with our clients."
Ton Kuper
CEO, C4Real
Free consultation
Do you have a complex topic that you would like to clarify? We are here to help
Do you have a question, would you like to know more about our approach, or do you want more information about a specific challenge? Don’t hesitate to get in touch with us. We look forward to helping you further.
Get in touch
Do you have a complex topic that you would like to clarify? We are here to help
Do you have a question, would you like to know more about our approach, or do you want more information about a specific challenge? Don’t hesitate to get in touch with us. We look forward to helping you further.
Get in touch
Do you have a complex topic that you would like to clarify? We are here to help
Do you have a question, would you like to know more about our approach, or do you want more information about a specific challenge? Don’t hesitate to get in touch with us. We look forward to helping you further.