Use Case
COMPLEX PORTFOLIO IN PICTURE WITH A VIRTUAL SHOWROOM
Lighthouse Instruments is a leading global supplier of optical, non-destructive headspace analysis systems in the pharmaceutical industry. They often meet their clients at congresses and trade shows. In addition, an innovative way to communicate with clients online and digitally was sought, as well as to bring attention to their assets. C4Real developed a virtual showroom for and together with Lighthouse Instruments. This online interactive lab environment, built on the C4Real Virtual Showroom Platform, offers clients a unique opportunity to explore all the company’s solutions.
Success Story
"We have achieved a very nice result. I find the 3D animations fantastic; there is an image in there that I have always wanted to have and that we also use at trade shows. Sales also has direct access to the individual videos."
THE SOLUTION: A VIRTUAL SHOWROOM
The virtual showroom of Lighthouse Instruments is an online platform where products and services are showcased interactively to (potential) customers. Through the interactive laboratory, customers can easily navigate through all the solutions, products, and services that Lighthouse has to offer. To clearly demonstrate the complex application of the techniques, 3D and 2D animations have been used within the showroom to provide additional explanations. This online environment gives a complete picture and is a nice addition to the website, trade booths, and scientific webinars and seminars. The sales department uses the virtual showroom to talk customers through the solutions, and the virtual lab is displayed on touchscreens at trade fairs. By also using the visual material through other channels, the content from the virtual showroom forms a complete and recognizable image of Lighthouse Instruments.
THE PROCESS
Creating a virtual showroom or a digital lab requires intensive collaboration. “The whole thing becomes quite extensive very quickly, but thanks to the joint completion of the framework, we were able to work in a very structured manner,” says Suzanne Kuiper, application manager at Lighthouse Instruments. To visualize such a broad portfolio, C4Real has developed a platform to accommodate all the solutions and products of a company. After explaining the complex techniques, their applications, and the products that Lighthouse has to offer, a framework was created, which was then filled in together. “At C4Real, they understood the technical part very well and they could translate this into visual language. I have not seen that done like this before.”
ONLINE LABORATORY
The virtual showroom has been integrated into the website and is now being further marketed worldwide through a marketing campaign. Instead of clients having to travel physically to a trade fair or congress, they can access the virtual showroom from the comfort of their own home. This directly opens the door for Lighthouse Industries to a much larger audience, as people from all over the world can visit the showroom in this way. This also provides the opportunity to monitor visitors, as the integration of the virtual showroom into the website allows for proper tracking of visitors. The virtual lab is therefore central to the campaigns of Lighthouse Instruments. Every quarter, the data from the showroom is collectively reviewed and analyzed, so that the objectives can be monitored and adjusted, or any requests for expansion become clear.
THE FINAL RESULT
The virtual lab enables Lighthouse Industries to reach a global audience in a cost-effective way while providing an engaging and interactive experience. With the benefits of 24/7 availability, 3D presentations, and data analysis from the platform, Lighthouse Industries is working towards a stronger market position. Moreover, the materials developed by C4Real are versatile and relevant for multiple departments within the company. The virtual showroom is thus a valuable addition for the marketing and sales departments of Lighthouse Industries, directly generating more traffic to the website and increasing leads.
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Do you have a complex proposition that needs to be explained clearly? Or an ambitious product or project that should make an impact on your target audience? At C4Real, we make it visually understandable and unforgettable. With over 17 years of experience, we assist you from strategy and concept to creation and implementation, ensuring that your story stands out, resonates, and delivers results.
