Use Case
THE EVOLUTION OF ARTIFICIAL GRASS
TenCate Grass specializes in synthetic grass sports fields that are used around the world for various sports. For this, C4Real has developed a 3D animation to introduce a new synthetic grass carpet. But in a special way, namely by visualizing the evolution of synthetic grass.
Success Story
“The result of creating this visual experience is beyond measure. The entire process, along with the final 3D animation, has greatly assisted us in our external and internal communication.”
Users of artificial grass fields often think easily about the subsoil. For this reason, TenCate Grass wanted to show how incredibly fast and advanced the development of artificial grass has progressed. In short: an overview from the past to what it is now. By showcasing the entire evolution of artificial grass from 1960 to the present, TenCate Grass also demonstrates their value in this chain. Thus, it is simultaneously a product film, but also a divisional film for TenCate Grass AND a corporate film. This is how we prefer to develop our films. In this case, everything fell naturally into place.
The film is set in a futuristic setting where you get holographic projections of famous top athletes playing on artificial turf. The turf is projected onto columns, so it fits perfectly in the film. Additionally, photography has been used from applications: hockey, football, and American football. In slow motion, you see them making intense actions on the artificial turf, demonstrating that it is high-quality material. As a result, the film appeals to target groups at different levels, both buyers and athletes.
The specialist in high-quality visualizations
Reliable partner
relieving in the entire process
proven track record
sparring partner for complex challenges
award-winning agency
Do you have a complex proposition that needs to be explained clearly? Or an ambitious product or project that should make an impact on your target audience? At C4Real, we make it visually understandable and unforgettable. With over 17 years of experience, we assist you from strategy and concept to creation and implementation, ensuring that your story stands out, resonates, and delivers results.
