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THE EVOLUTION OF ARTIFICIAL GRASS

THE EVOLUTION OF ARTIFICIAL GRASS

THE EVOLUTION OF ARTIFICIAL GRASS

CUSTOMER

TENCATE


SERVICES

3D ANIMATION
PRODUCT VISUALISATION

THE INTRODUCTION OF A NEW GRASS SOD

TenCate Grass specializes in synthetic grass sports fields that are used around the world for various sports. For this, C4Real has developed a 3D animation to introduce a new synthetic grass carpet. But in a special way, namely by visualizing the evolution of synthetic grass.

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Show value

Users of artificial grass fields often think easily about the subsoil. For this reason, TenCate Grass wanted to show how incredibly fast and advanced the development of artificial grass has progressed. In short: an overview from the past to what it is now. By showcasing the entire evolution of artificial grass from 1960 to the present, TenCate Grass also demonstrates their value in this chain. Thus, it is simultaneously a product film, but also a divisional film for TenCate Grass AND a corporate film. This is how we prefer to develop our films. In this case, everything fell naturally into place.

Users of artificial grass fields often think easily about the subsoil. For this reason, TenCate Grass wanted to show how incredibly fast and advanced the development of artificial grass has progressed. In short: an overview from the past to what it is now. By showcasing the entire evolution of artificial grass from 1960 to the present, TenCate Grass also demonstrates their value in this chain. Thus, it is simultaneously a product film, but also a divisional film for TenCate Grass AND a corporate film. This is how we prefer to develop our films. In this case, everything fell naturally into place.

Users of artificial grass fields often think easily about the subsoil. For this reason, TenCate Grass wanted to show how incredibly fast and advanced the development of artificial grass has progressed. In short: an overview from the past to what it is now. By showcasing the entire evolution of artificial grass from 1960 to the present, TenCate Grass also demonstrates their value in this chain. Thus, it is simultaneously a product film, but also a divisional film for TenCate Grass AND a corporate film. This is how we prefer to develop our films. In this case, everything fell naturally into place.

TenCate visualizes the evolution of artificial grass

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Do you have a question, want to know more about our approach, or would you like more information about a specific challenge? Don't hesitate to get in touch with us. We look forward to helping you further.

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“The result of creating this visual experience is beyond measure. The entire process, along with the final 3D animation, has greatly assisted us in our external and internal communication.”

Jaap de Carpentier Wolf

Hoofd Corporate Communicatie, Tencate

Futuristic and holographic

The film is set in a futuristic setting where you get holographic projections of famous top athletes playing on artificial turf. The turf is projected onto columns, so it fits perfectly in the film. Additionally, photography has been used from applications: hockey, football, and American football. In slow motion, you see them making intense actions on the artificial turf, demonstrating that it is high-quality material. As a result, the film appeals to target groups at different levels, both buyers and athletes.

The film is set in a futuristic setting where you get holographic projections of famous top athletes playing on artificial turf. The turf is projected onto columns, so it fits perfectly in the film. Additionally, photography has been used from applications: hockey, football, and American football. In slow motion, you see them making intense actions on the artificial turf, demonstrating that it is high-quality material. As a result, the film appeals to target groups at different levels, both buyers and athletes.

The film is set in a futuristic setting where you get holographic projections of famous top athletes playing on artificial turf. The turf is projected onto columns, so it fits perfectly in the film. Additionally, photography has been used from applications: hockey, football, and American football. In slow motion, you see them making intense actions on the artificial turf, demonstrating that it is high-quality material. As a result, the film appeals to target groups at different levels, both buyers and athletes.

TenCate visualizes the evolution of artificial grass

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"With our specialist knowledge, down-to-earth approach, and creative problem-solving ability, we always aim for maximum customer value and work towards sustainable relationships with our clients."

Ton Kuper

CEO, C4Real

Free consultation

"With our specialist knowledge, down-to-earth approach, and creative problem-solving ability, we always aim for maximum customer value and work towards sustainable relationships with our clients."

Ton Kuper

CEO, C4Real

Free consultation

"With our specialist knowledge, down-to-earth approach, and creative problem-solving ability, we always aim for maximum customer value and work towards sustainable relationships with our clients."

Ton Kuper

CEO, C4Real

Free consultation

Do you have a complex topic that you would like to clarify? We are here to help

Do you have a question, would you like to know more about our approach, or do you want more information about a specific challenge? Don’t hesitate to get in touch with us. We look forward to helping you further.

Get in touch

Do you have a complex topic that you would like to clarify? We are here to help

Do you have a question, would you like to know more about our approach, or do you want more information about a specific challenge? Don’t hesitate to get in touch with us. We look forward to helping you further.

Get in touch

Do you have a complex topic that you would like to clarify? We are here to help

Do you have a question, would you like to know more about our approach, or do you want more information about a specific challenge? Don’t hesitate to get in touch with us. We look forward to helping you further.

Get in touch