Use Case
C4Real Atmospheric Promotional Film
Everyone has taken at least one step into a museum at some point in their life. A museum that familiarizes you with certain works of art or a particular era. The Museumfabriek in Enschede is not a traditional museum. It does not reside in a typical museum building and it is not a museum where you may only observe all the special objects from a distance. On the contrary: it is a museum where you are surprised, become amazed, and get to work yourself. Along the way, you find yourself in different worlds: those of nature, technology, art, and culture. But how do you present the collections in a cohesive manner and introduce the museum as a whole? C4Real faced this question and devised the solution: a unique promotional film that takes you through the museum and conveys the experience.
Success Story
"In the process, it became increasingly clear what we did and did not want in the promotional film through storyboards. C4Real was able to empathize well with this. They were very capable of thinking along and were open to our ideas. The end result is a beautiful promotional film that conveys the experience of the museum just right."
A VIBRANT PROMOTIONAL VIDEO AS A SOLUTION!
With an atmospheric promotional film, C4Real allows you to experience a visit to the Museumfabriek in advance. From the outside, you are drawn inside. A young visitor looks on in wonder at everything there is to see, and you accompany him. You walk past animals, paintings, and authentic vehicles. The entire collection is featured in the promotional film. With drone technology, various cameras, and a specially composed audio line, every effort has been made to make the film as beautiful and professional as possible. An atmosphere has been created that truly fits the Museumfabriek. Special attention was given to the smooth transitions to bring the different collections together as one.
THE PROCESS
Through a number of brainstorming sessions, the ideas emerged for what we wanted to include in the promotional film. Nikki Olde Monnikhof (Head of Public at the Museumfabriek) says: ‘It was a process where, with the help of storyboards, it became increasingly clear what we did and did not want in the promotional film. C4Real was able to empathize well. They were good at thinking along in the spirit of the organization and were also open to our ideas. The collaboration was very pleasant.’ Nikki continues: ‘Moreover, they have many different talents in their organization. For every specific question, there was a good answer or solution coming back from the relevant specialty, which was very nice.’
THE FINAL RESULT
C4Real has created a beautiful promotional film as the end result that conveys the experience of the museum perfectly. It brings out the adventurous, the creative, and the curious. It sets expectations about what is to come. It gives a very good picture of the museum as a whole. Nikki Olde Monnikhof: 'We are very happy that we did this together. Presenting the museum as the wonderful place that it is comes through completely in the film. It is beautifully done,' Nikki concludes.
The specialist in high-quality visualizations
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Do you have a complex proposition that needs to be explained clearly? Or an ambitious product or project that should make an impact on your target audience? At C4Real, we make it visually understandable and unforgettable. With over 17 years of experience, we assist you from strategy and concept to creation and implementation, ensuring that your story stands out, resonates, and delivers results.
