Use Case
GAIA PRODUCT INTRODUCTION
Below our feet and buildings lies a world we hardly think about. Fugro does. Fugro is the world's largest geo-data specialist. The company collects and analyzes extensive information about the earth and the structures built upon it.
Every day, around 10,000 employees work in 65 countries to provide the best digital solutions for safely and sustainably developing the world. To achieve this, Fugro delivers project-critical information about the ground on which construction is undertaken. In this case via Gaia Insight; a platform that provides geotechnical, geological, and structural insights to accelerate construction projects. The platform integrates ground research, real-time IoT (sensors), and third-party data.
Success Story
"We asked C4Real to help us with a launch video for Gaia Insight; our gateway to the underground. The design team did an excellent job summarising the technology, our work, and the value we deliver to society. It was a pleasure to work with C4Real."
“How do you make our sensor technology visible that also works underground?” That is the challenge that Fugro presented to C4Real. Fugro found it difficult to convey the added value of Gaia Insight. “We immediately saw how much impact this technology has on various geoprojects and we had several ideas to communicate this in a visually strategic way.”
To ensure maximum impact from the launch, we created an impressive 3D animation for the global product launch of Gaia Insight. We visually illustrated that the various types of crucial geo-information can be easily bundled, allowing the user of the platform to make the right decisions more quickly. The result is a logical time saving and significantly reduced costs of failure. Control through technology, that is the essence of the films, which also contain a continuous storyline for follow-up videos. And that message resonates. From the many positive responses that followed, it was clear that the target audience values our video. The subject may be complex, but the content of the video is mainly very clear. As a result, the launch of Gaia Insight brought a significant boost in awareness and attention. For example, the platform was immediately picked up by international media, from Switzerland to Australia. Fugro received an enormous number of inquiries right after the launch of Gaia Insight. This clearly shows that there is a demand in the market for such a platform. And that the target audience immediately saw the benefits through strong visualisation. Fugro's share price went up by 4.77% that day, so the mood was great. We are proud that we achieved this in partnership with Fugro in such a short time.
The specialist in high-quality visualizations
Reliable partner
relieving in the entire process
proven track record
sparring partner for complex challenges
award-winning agency
Do you have a complex proposition that needs to be explained clearly? Or an ambitious product or project that should make an impact on your target audience? At C4Real, we make it visually understandable and unforgettable. With over 17 years of experience, we assist you from strategy and concept to creation and implementation, ensuring that your story stands out, resonates, and delivers results.
