Use Case
Glue solution
Coulisse, a family business founded in 1992, has since grown into a leading global specialist in window coverings. With the belief that window coverings are so much more than a functional product, they develop advanced collections, innovative systems, and smart technology, to elevate window coverings through inspiring solutions. In addition to the window decoration itself, such as wooden blinds, roller shades, vertical slats, or pleated shades, they also offer corresponding adhesive solutions. How often does it happen that the adhesive causes problems? But how do you explain the exact benefits and correct application of the adhesive product to the target audience? C4Real received this question and came up with the solution: an instructional/promotion video.
HOW DO YOU EXPLAIN THE ADVANTAGES OF A PRODUCT AND ITS APPLICATION AS CLEARLY AS POSSIBLE?
Everyone knows the feeling. You easily and quickly use a certain type of glue, but it turns out not to be the right one, it's difficult to remove later, and especially not without leaving a trace of damage behind. Coulisse brought a special glue solution to the market for this purpose. But how do you explain this in understandable language to the target audience, how do you structure the story, and how do you properly demonstrate the application? C4Real devised the solution in the form of a combination of an instructional video with 3D components to highlight the product even more.
THE PROCESS
First, an inventory of the proposition was made: the adhesive solution combined with the sun protection system. What are the USPs that distinguish the product? Next, the user instructions were elaborated step by step, and the story was built up with a clear storyline and translation into images. There was a constructive collaboration and a good understanding between Coulisse, also known for its open atmosphere, and C4Real, with its fresh and clear perspective on matters. In this way, the instructional film/promotional video quickly took shape. The collaboration went very smoothly.
THE FINAL RESULT
With the instructional video / promotional film, Coulisse has achieved a beautiful solution to effectively convey the product advantages of the adhesive solution to the customer in clear and understandable language. In a short time, the information about the product is clearly presented. Additionally, the instructional video is a good tool to demonstrate how the product works.
It is the ideal way to instruct customers about a product and its proper application. By incorporating the aspects of a promotional video into the narrative, the benefits of the adhesive product are also made clear at the same time. It is a combination that has worked well in this case. Furthermore, the instructional/promotional video can be played at any time, wherever and whenever it is convenient. Isn't that handy for successful sales!
The specialist in high-quality visualizations
Reliable partner
relieving in the entire process
proven track record
sparring partner for complex challenges
award-winning agency
Do you have a complex proposition that needs to be explained clearly? Or an ambitious product or project that should make an impact on your target audience? At C4Real, we make it visually understandable and unforgettable. With over 17 years of experience, we assist you from strategy and concept to creation and implementation, ensuring that your story stands out, resonates, and delivers results.
