Use Case
TRANSLATING A COMPLEX PORTFOLIO INTO VISIBLE SOLUTIONS FOR THE CUSTOMER
How do you make an extensive product portfolio of hundreds of products accessible and understandable for potential customers? So that they can find relevant product information and assets more quickly, thereby accelerating lead generation? Malvern Panalytical, the market leader in X-ray instruments for various sectors, challenged C4Real to find a solution for this. To that end, C4Real conceived and developed a virtual showroom.
The solution: a virtual showroom
Many companies offer a wide and complex product portfolio across various market segments. Due to the large number of products, potential customers can quickly become confused. Because what they are looking for is: which product solves my problem?
For this, C4Real has developed a virtual showroom. It provides an overview at a glance and helps the visitor intuitively find the solution to their problem, linked to all relevant documentation and data. This way, supply and demand are matched in no time, accelerating the sales process and helping potential customers find the product and information they need to solve their problem more quickly.
THE PROCESS
The first step is to create overview and structure. What market segments, sub-segments, solutions, systems, and products are present within the Mining market segment? And what does the customer's process look like? This analysis soon made it clear that there are many similarities in the market segments and the products of Malvern Panalytical that provide a solution.
Next, we further mapped the customer process for each mining market segment and visualized it in a recognizable image for the customer. A 3D environment of the market segment. Here, the most prominent challenges in the market are positioned and linked to the products of Malvern Panalytical that provide a solution for them. As a result, potential customers can quickly and intuitively find the solution to their problem. They are provided with information (CTAs) that corresponds to the stage of the customer journey they are in.
OUR EXPERTISE
In the virtual showroom, it is not only clear which questions and needs lead to which products and solutions, but the virtual showroom also provides the opportunity to adjust titles and texts through our developed CMS.
The built-in data analytics system displays the most relevant visitor data and gives insight into the most important KPIs for the digital marketing dashboard. With the Virtual Showroom, Malvern Panalytical has an application that allows them to showcase on their website, at trade shows, and during sales conversations which products provide a solution for the customer's problem, linked to all relevant sales and marketing assets.
The specialist in high-quality visualizations
Reliable partner
relieving in the entire process
proven track record
sparring partner for complex challenges
award-winning agency
Do you have a complex proposition that needs to be explained clearly? Or an ambitious product or project that should make an impact on your target audience? At C4Real, we make it visually understandable and unforgettable. With over 17 years of experience, we assist you from strategy and concept to creation and implementation, ensuring that your story stands out, resonates, and delivers results.
