Use Case
VIRTUAL SHOWROOM SHOWS LIFE-SAVING VALUE
TenCate Advanced Armor offers effective armoring systems for defense vehicles to provide adequate protection for soldiers and equipment. These solutions are proven products whose effectiveness has been demonstrated in combat zones around the world. The survivability of modern military vehicles and their crews is determined by the extent to which the vehicles can withstand, among other things, roadside bombs and explosions. But how do you make these mine protection solutions accessible and visible to the customer? C4Real was faced with this question and came up with the solution: a virtual showroom.
THE SOLUTION: A VIRTUAL SHOWROOM
Imagine this: you are a company active in a world that is not accessible to 'just' demonstrate and explain your solutions. How do you bring this to the (potential) customer? And how do you reach many more customers at the same time in a relatively easy way? C4Real has developed the virtual showroom for this purpose. In a virtual showroom, you can digitally show what a product offers as a solution from the customer's perspective. This provides the customer with the opportunity to quickly and easily find the right solution and documentation. In this way, the virtual showroom acts as a sales accelerator!
THE PROCESS
When C4Real received this assignment, they first decided to delve deeper and immerse themselves in the client's world. In this case, it was a mission to Afghanistan. What does that look like, starting from the base camp, and then what happens when soldiers head towards the objective and encounter an IED that detonates? How does the solution from TenCate Advanced Armor work then? How does this solution ensure that the soldiers can continue their mission? Subsequently, C4Real further mapped out and visualized the storyline and the customer process in a 3D map. It has become a large model, 25 by 25 km. The map shows what the client's world looks like, and it incorporates the solutions from TenCate Advanced Armor. This way, the client can ultimately quickly find the solution they are looking for, along with all the relevant information.
THE FINAL RESULT
The end result is impressive. It has become a model visualizing the mountainous landscape of Afghanistan, on a plate of 25 by 25 km. And super sharp, allowing you to zoom in closely on the solutions from TenCate. It provides an optimal visual experience. In the virtual showroom, it is not only clear how the solutions from TenCate Advanced Armor work, but also the associated analytics are built in, making it immediately visible how users behave and what the conversion is.
Think of downloads for the results of screening the mine protection solutions in laboratories and of explosion tests at scale. This provides valuable insights to the customer. Additionally, TenCate Advanced Armor can manage the virtual showroom itself through a CMS. This way, it cuts both ways. The customer is guided and gains insight into the applications and benefits of the solutions in an attractive manner; TenCate Advanced Armor has a tool that can really accelerate sales and lead conversion.
The specialist in high-quality visualizations
Reliable partner
relieving in the entire process
proven track record
sparring partner for complex challenges
award-winning agency
Do you have a complex proposition that needs to be explained clearly? Or an ambitious product or project that should make an impact on your target audience? At C4Real, we make it visually understandable and unforgettable. With over 17 years of experience, we assist you from strategy and concept to creation and implementation, ensuring that your story stands out, resonates, and delivers results.
