360 DEGREE VIRTUAL TOUR SPEEDS UP SALES

360 DEGREE VIRTUAL TOUR SPEEDS UP SALES

360 DEGREE VIRTUAL TOUR SPEEDS UP SALES

CUSTOMER

Jaarbeurs


SERVICES

VIRTUAL SHOWROOM

AR/VR/MR

CUSTOMER

Jaarbeurs


SERVICES

VIRTUAL SHOWROOM

AR/VR/MR

CUSTOMER

Jaarbeurs


SERVICES

VIRTUAL SHOWROOM

AR/VR/MR

TRANSLATE ENDLESS POSSIBILITIES INTO CONCRETE SOLUTION

Who doesn't know it. Royal Jaarbeurs in Utrecht. A proper fair and congress building for congresses, events and meetings with no less than 11 halls of different sizes with a total area of 100,000 m2, 4 separate congress centers, a theater, a meeting center as well as its own parking and catering facilities. The smallest conference hall can accommodate about 200 people, while the largest exhibition hall can welcome more than 15,000. In addition, the various halls can also be seamlessly connected, making the possibilities for a trade fair or event almost endless. But which venue is most suitable for the business client? And how can visitors find the right location? C4Real received this question and came up with the solution: a 360 degree virtual tour.

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From endless possibilities to concrete solution.

THE SOLUTION: A VIRTUAL TOUR

As mentioned, the possibilities for exhibitions, conferences and smaller meetings at Jaarbeurs in Utrecht are endless. So how can business clients find the most suitable venue? And how to take this client by the hand from orientation to booking the location? On the other hand: how do you prevent visitors from getting lost in this gigantic fair and congress building? For this purpose C4Real has developed the 360 degree virtual tour. In a 360 degree virtual tour you can digitally tour through all locations. The customer (or visitor) can orient himself visually and by adding the main info, such as the size, capacity and facilities, can get a good idea of the possibilities. Thus, it allows the customer to quickly and easily get to the solution and documentation that is right for him or her. In this way, the 360-degree virtual tour acts as a sales accelerator!

As mentioned, the possibilities for exhibitions, conferences and smaller meetings at Jaarbeurs in Utrecht are endless. So how can business clients find the most suitable venue? And how to take this client by the hand from orientation to booking the location? On the other hand: how do you prevent visitors from getting lost in this gigantic fair and congress building? For this purpose C4Real has developed the 360 degree virtual tour. In a 360 degree virtual tour you can digitally tour through all locations. The customer (or visitor) can orient himself visually and by adding the main info, such as the size, capacity and facilities, can get a good idea of the possibilities. Thus, it allows the customer to quickly and easily get to the solution and documentation that is right for him or her. In this way, the 360-degree virtual tour acts as a sales accelerator!

As mentioned, the possibilities for exhibitions, conferences and smaller meetings at Jaarbeurs in Utrecht are endless. So how can business clients find the most suitable venue? And how to take this client by the hand from orientation to booking the location? On the other hand: how do you prevent visitors from getting lost in this gigantic fair and congress building? For this purpose C4Real has developed the 360 degree virtual tour. In a 360 degree virtual tour you can digitally tour through all locations. The customer (or visitor) can orient himself visually and by adding the main info, such as the size, capacity and facilities, can get a good idea of the possibilities. Thus, it allows the customer to quickly and easily get to the solution and documentation that is right for him or her. In this way, the 360-degree virtual tour acts as a sales accelerator!

The Jaarbeurs Virtual Tour in pictures

Niek Krebbers

Sales manager acquisition & account management

'The 360-degree virtual tour was an ideal solution for the corona pandemic. While our doors were closed, it allowed organizers and customers to take a good look at our various locations. Even now it still proves to be a good addition to our sales meetings because we can give the customer a good idea of the proposed spaces right from the first telephone contact, even before they decide to come on location. We experienced the cooperation with C4Real as pleasant and the project managers like to think along with us.

Adding value through trust in each other

THE PROCESS

When C4Real received the order, they decided - due to the size of exhibition complex - rather quickly to develop the most efficient workflow possible and work with the customer in this as a shared document. As a result, both parties always had the current state of affairs and things could easily be updated. This way of working saves a lot of time and costs; it is an efficient way of working together. The beauty of this is that it has created an equal partnership, with a lot of trust in each other.
A virtual showroom was created both inside and outside, to give visitors and event managers a good idea of the possibilities of the Jaarbeurs. For visitors also to find the right location. Using 360 degree high resolution images, the virtual tour was developed. Movies have also been added to give a good impression of the atmosphere. A total of 70 360-degree scenes were recorded.

When C4Real received the order, they decided - due to the size of exhibition complex - rather quickly to develop the most efficient workflow possible and work with the customer in this as a shared document. As a result, both parties always had the current state of affairs and things could easily be updated. This way of working saves a lot of time and costs; it is an efficient way of working together. The beauty of this is that it has created an equal partnership, with a lot of trust in each other.
A virtual showroom was created both inside and outside, to give visitors and event managers a good idea of the possibilities of the Jaarbeurs. For visitors also to find the right location. Using 360 degree high resolution images, the virtual tour was developed. Movies have also been added to give a good impression of the atmosphere. A total of 70 360-degree scenes were recorded.

When C4Real received the order, they decided - due to the size of exhibition complex - rather quickly to develop the most efficient workflow possible and work with the customer in this as a shared document. As a result, both parties always had the current state of affairs and things could easily be updated. This way of working saves a lot of time and costs; it is an efficient way of working together. The beauty of this is that it has created an equal partnership, with a lot of trust in each other.
A virtual showroom was created both inside and outside, to give visitors and event managers a good idea of the possibilities of the Jaarbeurs. For visitors also to find the right location. Using 360 degree high resolution images, the virtual tour was developed. Movies have also been added to give a good impression of the atmosphere. A total of 70 360-degree scenes were recorded.

The added value of a 360-degree virtual tour

THE END RESULT

In the virtual tour, for each location, a hall or a room, you will find a description and the most important info, such as size, capacity and facilities. Moreover, thought has been given to how to click through from the viewer's perspective so that he or she gets to the right solution as quickly as possible. Finally, the 360-degree virtual tour allows you to follow the customer in their journey, through the entire funnel.

It used to be that there was a brochure, it happened often enough that contact with the customer was lost. With a digitized lead funnel, the customer stays in view and can be helped further and further until a trade show or event is booked as well. In short, for the business customer the virtual tour is a sales accelerator, for the visitors a tool to find the right location.

And with success: since the launch of the virtual tour almost 30,000 unique visitors have already used the tour. The statistics show when they visited the site, where these visitors came from and that they interactively used the tool. A great result, directly applicable as a sales accelerator.

In the virtual tour, for each location, a hall or a room, you will find a description and the most important info, such as size, capacity and facilities. Moreover, thought has been given to how to click through from the viewer's perspective so that he or she gets to the right solution as quickly as possible. Finally, the 360-degree virtual tour allows you to follow the customer in their journey, through the entire funnel.

It used to be that there was a brochure, it happened often enough that contact with the customer was lost. With a digitized lead funnel, the customer stays in view and can be helped further and further until a trade show or event is booked as well. In short, for the business customer the virtual tour is a sales accelerator, for the visitors a tool to find the right location.

And with success: since the launch of the virtual tour almost 30,000 unique visitors have already used the tour. The statistics show when they visited the site, where these visitors came from and that they interactively used the tool. A great result, directly applicable as a sales accelerator.

In the virtual tour, for each location, a hall or a room, you will find a description and the most important info, such as size, capacity and facilities. Moreover, thought has been given to how to click through from the viewer's perspective so that he or she gets to the right solution as quickly as possible. Finally, the 360-degree virtual tour allows you to follow the customer in their journey, through the entire funnel.

It used to be that there was a brochure, it happened often enough that contact with the customer was lost. With a digitized lead funnel, the customer stays in view and can be helped further and further until a trade show or event is booked as well. In short, for the business customer the virtual tour is a sales accelerator, for the visitors a tool to find the right location.

And with success: since the launch of the virtual tour almost 30,000 unique visitors have already used the tour. The statistics show when they visited the site, where these visitors came from and that they interactively used the tool. A great result, directly applicable as a sales accelerator.

Lighthouse Instruments' virtual showroom in pictures

Visual impressions of Plus Ultra Amsterdam

Visual impressions of Plus Ultra Amsterdam

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