Use Case
360 DEGREE VIRTUAL TOUR ACCELERATES SALES
Who doesn't know it. The Royal Jaarbeurs in Utrecht. A considerable exhibition and congress building for conferences, events, and meetings with no less than 11 halls of various sizes with a total area of 100,000 m2, 4 separate congress centres, a theatre, a meeting centre, as well as its own parking facilities and catering. The smallest conference room can accommodate about 200 people, while the largest exhibition hall can welcome over 15,000 attendees. Additionally, the various halls can be seamlessly connected to each other, making the possibilities for an exhibition or event almost endless. But which location is most suitable for the business client? And how can visitors find the right location? C4Real received this question and came up with the solution: a 360-degree virtual tour.
Success Story
‘The 360-degree virtual tour was an ideal solution for the coronavirus pandemic. While our doors were closed, organizers and customers could still view our various locations well in this way. Even now, it proves to be a good addition to our sales conversations because we can give the customer a good impression of the proposed spaces right from the first phone contact, even before they decide to visit the location. We found the collaboration with C4Real to be pleasant, and the project managers are happy to work with us.’
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THE SOLUTION: A VIRTUAL TOUR
As mentioned, the possibilities for fairs, conferences, and smaller meetings at Jaarbeurs in Utrecht are endless. How does a business customer find the most suitable location? And how can this customer be guided from orientation through to booking the location? On the other hand: how do you prevent visitors from getting lost in this gigantic exhibition and conference building? For this, C4Real has developed the 360-degree virtual tour. In a 360-degree virtual tour, you can digitally give a tour of all the locations. The customer (or visitor) can orient themselves visually and, with the addition of the main information such as size, capacity, and facilities, form a good picture of the possibilities. This gives the customer the ability to quickly and easily find the right solution and documentation for them. In this way, the 360-degree virtual tour acts as a sales accelerator!
THE PROCESS
When C4Real was given the assignment, they quickly decided – due to the size of the exhibition complex – to develop an as efficient workflow as possible and to collaborate with the client as a shared document. This way, both parties always had the current state of affairs and could easily update things. This method saves a lot of time and costs, and it is an efficient way of working together. The beauty of this is that an equal partnership has developed, with a lot of trust in each other.
A virtual showroom has been created for both the interior and exterior, to give visitors and event managers a good idea of the possibilities of the Jaarbeurs. For visitors, it also helps to find the right location. With the help of high-resolution 360-degree images, the virtual tour has been developed. There are also videos added that capture the atmosphere well. In total, 70 360-degree scenes have been included.
THE FINAL RESULT
In the virtual tour, you will find a description and the most important information for each location, hall, or room, such as the size, capacity, and facilities. Furthermore, consideration has been given to how users navigate through it from the viewer's perspective, so they can quickly arrive at the right solution. Finally, the 360-degree virtual tour allows tracking the customer through their journey, all the way through the funnel.
In the past, there was a brochure, and it often happened that contact with the customer was lost. With a digitized lead funnel, the customer remains visible and can be assisted further until a trade fair or event is booked. In short, for the business customer, the virtual tour acts as a sales accelerator; for visitors, it is a tool to find the right location.
And successfully so: since the launch of the virtual tour, nearly 30,000 unique visitors have used the tour. The statistics show when they visited the site, where these visitors came from, and that they interacted with the tool. A nice result, directly usable as a sales accelerator.
The specialist in high-quality visualizations
Reliable partner
relieving in the entire process
proven track record
sparring partner for complex challenges
award-winning agency
Do you have a complex proposition that needs to be explained clearly? Or an ambitious product or project that should make an impact on your target audience? At C4Real, we make it visually understandable and unforgettable. With over 17 years of experience, we assist you from strategy and concept to creation and implementation, ensuring that your story stands out, resonates, and delivers results.
