Use Case
SUSTAINABLE MOBILITY
EMPOWER is a collaboration between various European cities to encourage people to choose sustainable transport. The city of Enschede plays a leading role in this and works together with the cities of Helsinki, Manchester, and Gothenburg. In addition, connections are also being sought in other European countries. The project is part of Horizon 2020 of the European Union.
To encourage people to opt for sustainable transport more often, EMPOWER uses, among other things, an app that allows users to earn sustainability points. By traveling sustainably, you receive discounts at various online stores participating in the initiative. EMPOWER engaged C4Real to activate the target audience.
For two years, C4Real has created various visual representations for EMPOWER to bring the project to the attention of the target audience. Since it is a new concept, it was first necessary to explain it well. Additionally, sustainable travel works differently in each participating city. Milan and Helsinki, for example, are not only kilometers apart, but the culture and infrastructure are also different. The big question was: how do you effectively convey the overarching message of EMPOWER so that every target group in each country can identify with it?
It started with a general film explaining what EMPOWER is and what the target audience can gain from it. Subsequently, C4Real visited all participating cities to draw out and share the stories from each community. By communicating the cases per city in a very structured way through films, it also enables viewers to engage with the content in their own city. We have consciously implemented this strategy, as it must be more than just 'show and tell'. We want to provide the target audience with concrete tools to actively become part of EMPOWER.
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Do you have a complex proposition that needs to be explained clearly? Or an ambitious product or project that should make an impact on your target audience? At C4Real, we make it visually understandable and unforgettable. With over 17 years of experience, we assist you from strategy and concept to creation and implementation, ensuring that your story stands out, resonates, and delivers results.
