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SUSTAINABLE MOBILITY

SUSTAINABLE MOBILITY

SUSTAINABLE MOBILITY

CUSTOMER

MUNICIPALITY OF ENSCHEDE


SERVICES

CORPORATE VIDEO

EUROPEAN COOPERATION FOR SUSTAINABILITY

EMPOWER is a collaboration between various European cities to encourage people to choose sustainable transport. The city of Enschede plays a leading role in this and works together with the cities of Helsinki, Manchester, and Gothenburg. In addition, connections are also being sought in other European countries. The project is part of Horizon 2020 of the European Union.

To encourage people to opt for sustainable transport more often, EMPOWER uses, among other things, an app that allows users to earn sustainability points. By traveling sustainably, you receive discounts at various online stores participating in the initiative. EMPOWER engaged C4Real to activate the target audience.

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Cultures and infrastructures

For two years, C4Real has created various visual representations for EMPOWER to bring the project to the attention of the target audience. Since it is a new concept, it was first necessary to explain it well. Additionally, sustainable travel works differently in each participating city. Milan and Helsinki, for example, are not only kilometers apart, but the culture and infrastructure are also different. The big question was: how do you effectively convey the overarching message of EMPOWER so that every target group in each country can identify with it?

For two years, C4Real has created various visual representations for EMPOWER to bring the project to the attention of the target audience. Since it is a new concept, it was first necessary to explain it well. Additionally, sustainable travel works differently in each participating city. Milan and Helsinki, for example, are not only kilometers apart, but the culture and infrastructure are also different. The big question was: how do you effectively convey the overarching message of EMPOWER so that every target group in each country can identify with it?

For two years, C4Real has created various visual representations for EMPOWER to bring the project to the attention of the target audience. Since it is a new concept, it was first necessary to explain it well. Additionally, sustainable travel works differently in each participating city. Milan and Helsinki, for example, are not only kilometers apart, but the culture and infrastructure are also different. The big question was: how do you effectively convey the overarching message of EMPOWER so that every target group in each country can identify with it?

Municipality of Enschede EMPOWER in focus

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Conscious strategy

It started with a general film explaining what EMPOWER is and what the target audience can gain from it. Subsequently, C4Real visited all participating cities to draw out and share the stories from each community. By communicating the cases per city in a very structured way through films, it also enables viewers to engage with the content in their own city. We have consciously implemented this strategy, as it must be more than just 'show and tell'. We want to provide the target audience with concrete tools to actively become part of EMPOWER.

It started with a general film explaining what EMPOWER is and what the target audience can gain from it. Subsequently, C4Real visited all participating cities to draw out and share the stories from each community. By communicating the cases per city in a very structured way through films, it also enables viewers to engage with the content in their own city. We have consciously implemented this strategy, as it must be more than just 'show and tell'. We want to provide the target audience with concrete tools to actively become part of EMPOWER.

It started with a general film explaining what EMPOWER is and what the target audience can gain from it. Subsequently, C4Real visited all participating cities to draw out and share the stories from each community. By communicating the cases per city in a very structured way through films, it also enables viewers to engage with the content in their own city. We have consciously implemented this strategy, as it must be more than just 'show and tell'. We want to provide the target audience with concrete tools to actively become part of EMPOWER.

Municipality of Enschede EMPOWER in focus

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"With our specialist knowledge, down-to-earth approach, and creative problem-solving ability, we always aim for maximum customer value and work towards sustainable relationships with our clients."

Ton Kuper

CEO, C4Real

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"With our specialist knowledge, down-to-earth approach, and creative problem-solving ability, we always aim for maximum customer value and work towards sustainable relationships with our clients."

Ton Kuper

CEO, C4Real

Free consultation

"With our specialist knowledge, down-to-earth approach, and creative problem-solving ability, we always aim for maximum customer value and work towards sustainable relationships with our clients."

Ton Kuper

CEO, C4Real

Free consultation

Do you have a complex topic that you would like to clarify? We are here to help

Do you have a question, would you like to know more about our approach, or do you want more information about a specific challenge? Don’t hesitate to get in touch with us. We look forward to helping you further.

Get in touch

Do you have a complex topic that you would like to clarify? We are here to help

Do you have a question, would you like to know more about our approach, or do you want more information about a specific challenge? Don’t hesitate to get in touch with us. We look forward to helping you further.

Get in touch

Do you have a complex topic that you would like to clarify? We are here to help

Do you have a question, would you like to know more about our approach, or do you want more information about a specific challenge? Don’t hesitate to get in touch with us. We look forward to helping you further.

Get in touch