Use Case
REVOLUTIONARY POWDER COATING PROCESS
Royal DSM NV asked C4Real to create a visualization for a new coating product, Uralac Ultra, which they offer on the market. This is truly a revolutionary product in the field of MDF coating. In the traditional coating method, paint is often used, which involves an environmentally intensive and chemical process. This can have adverse effects on the environment and health. DSM's new and innovative product is a powder coating. The revolutionary aspect is that the powder coating is heated via an electrostatic process and adheres to the MDF. No chemicals are used, making the powder more environmentally friendly than paint. Powder coating MDF has never been successfully accomplished until now because it is challenging to heat the powder so that it adheres without burning the MDF. It is therefore high time to showcase this product and process to the world and to excite DSM's target audience about it.
That this powder coating process offers many possibilities is evident. For example, for coating children's furniture and other products that people come into contact with. To further develop it and offer it widely, an investment is needed. Therefore, DSM wants to change the mindset in the market so that the new process becomes quickly established. The request to C4Real was to develop a visualization that quickly clarifies the impact of the new process on the market.
In the visualization, a combination has been made between 3D animation and film footage of end users. Briefly, we have made the process and its various benefits visible. This allows DSM to quickly and easily demonstrate on the website why the market should change. Of course, sales staff can also show the animation during conversations, and it is suitable for trade shows.
The specialist in high-quality visualizations
Reliable partner
relieving in the entire process
proven track record
sparring partner for complex challenges
award-winning agency
Do you have a complex proposition that needs to be explained clearly? Or an ambitious product or project that should make an impact on your target audience? At C4Real, we make it visually understandable and unforgettable. With over 17 years of experience, we assist you from strategy and concept to creation and implementation, ensuring that your story stands out, resonates, and delivers results.
