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REVOLUTIONARY POWDER COATING PROCESS

REVOLUTIONARY POWDER COATING PROCESS

REVOLUTIONARY POWDER COATING PROCESS

CUSTOMER

DSM


SERVICES

3D ANIMATION
PRODUCT VISUALIZATION

REVOLUTIONARY POWDER COATING PROCESS

Royal DSM NV asked C4Real to create a visualization for a new coating product, Uralac Ultra, which they offer on the market. This is truly a revolutionary product in the field of MDF coating. In the traditional coating method, paint is often used, which involves an environmentally intensive and chemical process. This can have adverse effects on the environment and health. DSM's new and innovative product is a powder coating. The revolutionary aspect is that the powder coating is heated via an electrostatic process and adheres to the MDF. No chemicals are used, making the powder more environmentally friendly than paint. Powder coating MDF has never been successfully accomplished until now because it is challenging to heat the powder so that it adheres without burning the MDF. It is therefore high time to showcase this product and process to the world and to excite DSM's target audience about it.

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Change mindset in the market

That this powder coating process offers many possibilities is evident. For example, for coating children's furniture and other products that people come into contact with. To further develop it and offer it widely, an investment is needed. Therefore, DSM wants to change the mindset in the market so that the new process becomes quickly established. The request to C4Real was to develop a visualization that quickly clarifies the impact of the new process on the market.

That this powder coating process offers many possibilities is evident. For example, for coating children's furniture and other products that people come into contact with. To further develop it and offer it widely, an investment is needed. Therefore, DSM wants to change the mindset in the market so that the new process becomes quickly established. The request to C4Real was to develop a visualization that quickly clarifies the impact of the new process on the market.

That this powder coating process offers many possibilities is evident. For example, for coating children's furniture and other products that people come into contact with. To further develop it and offer it widely, an investment is needed. Therefore, DSM wants to change the mindset in the market so that the new process becomes quickly established. The request to C4Real was to develop a visualization that quickly clarifies the impact of the new process on the market.

DSM Revolutionary powder coating process in image

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Do you have a question, want to know more about our approach, or would you like more information about a specific challenge? Don't hesitate to get in touch with us. We look forward to helping you further.

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Combination of animation and film images

In the visualization, a combination has been made between 3D animation and film footage of end users. Briefly, we have made the process and its various benefits visible. This allows DSM to quickly and easily demonstrate on the website why the market should change. Of course, sales staff can also show the animation during conversations, and it is suitable for trade shows.

In the visualization, a combination has been made between 3D animation and film footage of end users. Briefly, we have made the process and its various benefits visible. This allows DSM to quickly and easily demonstrate on the website why the market should change. Of course, sales staff can also show the animation during conversations, and it is suitable for trade shows.

In the visualization, a combination has been made between 3D animation and film footage of end users. Briefly, we have made the process and its various benefits visible. This allows DSM to quickly and easily demonstrate on the website why the market should change. Of course, sales staff can also show the animation during conversations, and it is suitable for trade shows.

DSM Revolutionary powder coating process in focus

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"With our specialist knowledge, down-to-earth approach, and creative problem-solving ability, we always aim for maximum customer value and work towards sustainable relationships with our clients."

Ton Kuper

CEO, C4Real

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"With our specialist knowledge, down-to-earth approach, and creative problem-solving ability, we always aim for maximum customer value and work towards sustainable relationships with our clients."

Ton Kuper

CEO, C4Real

Free consultation

"With our specialist knowledge, down-to-earth approach, and creative problem-solving ability, we always aim for maximum customer value and work towards sustainable relationships with our clients."

Ton Kuper

CEO, C4Real

Free consultation

Do you have a complex topic that you would like to clarify? We are here to help

Do you have a question, would you like to know more about our approach, or do you want more information about a specific challenge? Don’t hesitate to get in touch with us. We look forward to helping you further.

Get in touch

Do you have a complex topic that you would like to clarify? We are here to help

Do you have a question, would you like to know more about our approach, or do you want more information about a specific challenge? Don’t hesitate to get in touch with us. We look forward to helping you further.

Get in touch

Do you have a complex topic that you would like to clarify? We are here to help

Do you have a question, would you like to know more about our approach, or do you want more information about a specific challenge? Don’t hesitate to get in touch with us. We look forward to helping you further.

Get in touch