C4Real - B2B Visual Communication Studio

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Use Case

Future plan for the Noord/Zuidlijn, already visible now

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Free consultation

Insight that builds support

Insight that builds support

Insight that builds support

The potential extension of the North/South Line (Noord/Zuidlijn) runs through one of the more complex areas of the Netherlands: via the Schiphol Tunnel and Schiphol Plaza, past the Judicial Complex and the Royal Netherlands Marechaussee (KMar) Barracks, to a future station at Amsterdam Zuid. To engage administrators and residents in this process, we translated the technical route into a 3D animation that shows the plan in context.

By adding the perspective of a future traveller, an abstract route becomes an imaginable future. Something you can have a conversation about, rather than a drawing you have to decipher.

Share your challenge?

Share your challenge?

Share your challenge?

Get in touch

Get in touch

Customer:

Customer:

Customer:

Municipality of Haarlemmermeer

Municipality of Haarlemmermeer

Municipality of Haarlemmermeer

Services:

Services:

Theme:

Theme:

Sector:

Sector:

use case Product video

use case Product video

The visual solution in focus

The visual solution in focus

The visual solution in focus

THE CHALLENGE

From technical route to understandable plan

From technical route to understandable plan

From technical route to understandable plan

At this stage, the extension of the Noord/Zuidlijn towards Schiphol and Amsterdam Zuid consists mainly of maps, drawings and policy documents. This is difficult to comprehend for administrators who need to organise political support, and for residents who are being asked for input.

The challenge lay in making a technical and sensitive route visible in a way that is both convincing at an administrative level and understandable for local residents.

THE SOLUTION

From map to experienceable scenario

From map to experienceable scenario

From map to experienceable scenario

We translated the route into a 3D animation that shows the route in context: from an overview map of the region in detail through the Schiphol tunnel and past the surrounding buildings, including the Judicial Complex and the KMar Barracks.

To make the plan not only visible but also tangible, we added a scenario from the perspective of a future passenger viewing the area from the train.

THE FINAL RESULT

A concrete conversation tool for support

A concrete conversation tool for support

A concrete conversation tool for support

The animation gives administrators and residents a concrete image of the future connection for the first time, instead of a technical map or policy text. This makes it easier to actually have the conversation about support and participation.

The specialist in high-quality visualizations

Your visualization specialist

Reliable partner

relieving in the entire process

proven track record

sparring partner for complex challenges

award-winning agency

Do you have a complex proposition that needs to be explained clearly? Or an ambitious product or project that should make an impact on your target audience? At C4Real, we make it visually understandable and unforgettable. With over 17 years of experience, we assist you from strategy and concept to creation and implementation, ensuring that your story stands out, resonates, and delivers results.

Get in touch

Get in touch

Interested in having a visualization created?

Portrait of Ton Kuper — Founder & Managing Director at C4Real

Ton Kuper

Ton Kuper on LinkedIn

Founder & managing director

Do you have a question, would you like to know more about our approach, or do you want more information about a specific challenge? Don't hesitate to get in touch with me. I look forward to helping you further.

Interested in having a visualization created?

Portrait of Ton Kuper — Founder & Managing Director at C4Real

Ton Kuper

Ton Kuper on LinkedIn

Founder & managing director

Do you have a question, would you like to know more about our approach, or do you want more information about a specific challenge? Don't hesitate to get in touch with me. I look forward to helping you further.

Interested in having a visualization created?

Portrait of Ton Kuper — Founder & Managing Director at C4Real

Ton Kuper

Ton Kuper on LinkedIn

Founder & managing director

Do you have a question, would you like to know more about our approach, or do you want more information about a specific challenge? Don't hesitate to get in touch with me. I look forward to helping you further.