Sector
Chemical & Process Industry
Chemical processes are by definition invisible. We make visible what happens inside a reactor, a tank or at a molecular level, for customers, prospects and employees who need to understand it.
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Companies we have successfully helped
The specialist in visualisations for the chemical and process industries
Your visualisation partner for chemical processes and process industry
Chemistry is difficult to explain. Not because it is hard, but because it is invisible. Organic peroxides in a polymerisation process, molecular bonds in a raw material, hazardous reactions in a tank: the core of your product and your added value takes place at a level that no one can see with the naked eye.
This makes sales conversations difficult, safety training hard to convey, and product positioning abstract. C4Real makes chemical processes and product properties visible with 3D animations and VR applications for customers, prospects, and employees. For instance, we worked with Nouryon, AkzoNobel, DSM, and Stahl on materials for sales, marketing, and safety training.
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projects for the chemical and process industries
Why visualisations are essential in the chemical and process industries
Visualisations make invisible chemistry understandable for everyone who works with it.
C4Real has been working with chemical companies for years on visualisations that show exactly that. For Nouryon we made 3D animations that show at a molecular level what their products do, and a VR training that teaches customer employees to work safely with hazardous substances. Customers who had seen the animations online, according to Haimo Tonnaer of Nouryon, came to the table enthusiastically and asked if they could use the material for their own training. For AkzoNobel we translated the polymerisation process into a film that shows prospects what the company delivers, and which is also used by top management and students.
With new technology, the challenge is even greater because the market has no frame of reference. For DSM we combined 3D animation with film footage to introduce Uralac Ultra, a powder coating for MDF that replaces traditional painting processes. For Stahl we made visible in 3D how Repura™ barrier coatings protect paper packaging against moisture, oxygen and fats.
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With the use of visual technologies that make the difference
At C4Real, we deploy 3D animations, VR applications and process visualisations to make chemical processes and product properties understandable for customers, prospects and employees. A 3D animation explains the process or product property clearly, even for non-chemists. VR training allows employees and customers to practice hazardous situations in a safe environment. A process visualisation makes the operation of an installation or production line comprehensible for everyone in the chain. We prefer to work from existing technical documentation and product specifications: this makes the process more efficient and the end result more accurate.
Frequently asked questions
Answers to the most frequently asked
questions about visualisations in chemistry and process industry
What are the benefits of visual communication for companies in the chemical industry?
Chemical companies that use visualisations see three concrete advantages that directly address the challenges of the sector.
Greater persuasiveness in the sales process: customers who buy a chemical product as an ingredient for their own production process only understand the added value when they see what happens at a molecular level. A visualisation makes this visible and accelerates the decision.
Better safety perception among customers and employees: hazardous substances require well-informed people. A visualisation or VR training shows what normally remains invisible, what happens inside a tank, how a reaction proceeds, so that working safely is not an abstract instruction but an understood choice.
Faster adoption of innovations: with a revolutionary new process, the market has no frame of reference. Nouryon's first animations were made for purchasing managers and reached more than 50,000 views on YouTube after a few years. Customers came to the table enthusiastically because they had already seen the animation online.
How do you convince customers of the added value of a chemical product that they cannot see?
In the chemical industry, a customer often buys an ingredient that disappears into their own product. The added value lies in what the chemical product does during the production process, not in what it looks like. AkzoNobel Polymer Chemistry had exactly that problem: customers thought they were buying plastics, whereas AkzoNobel supplies the chemical products that customers use to make plastics themselves. C4Real created a visualisation that makes the polymerisation process visible at a molecular level and quickly shows why AkzoNobel is the right partner. The result: customers and prospects quickly and simply understood the added value. Even top management and students without a technical background immediately understood what AkzoNobel stands for.
How do you ensure safety awareness among customers who work with hazardous chemical substances?
Safety communication in the chemical industry has a structural problem: the hazards are invisible until it is too late. A written manual or classroom training does not provide sufficient insight into what actually happens when a hazardous substance is mishandled. Nouryon solved this with a combination of 3D animations and a VR training that shows customers what happens inside a tank during a chemical process, in a way that normally remains invisible. The initial reaction of customers to the training was standard: they immediately asked if they could use the material for their own training purposes.
How do you convince a market of a revolutionary new chemical process?
With a truly innovative product or process, the communication challenge is greater than with an existing product. The market is unfamiliar with the process, has no frame of reference for it, and must become a first mover in something that has not yet been proven in practice. DSM faced exactly that challenge with Uralac Ultra, a new powder coating process for MDF that replaces traditional, environmentally damaging paint processes, but which the market did not yet know. C4Real created a visualisation that makes the process and its benefits visible in a short space of time, allowing DSM to quickly explain on the website, in sales pitches, and at trade fairs why the market should change. All without any practical examples being available yet.
How does a visualisation project at C4Real work?
C4Real works in two phases. In the first phase, concept and design, we translate the communication issue into a visual approach. We determine which format works best, which message is central, and how the target group can best be reached. At the end of this phase, C4Real delivers a concrete concept for the client to feedback on. Only then does the second phase begin: production. This approach keeps the scope clear, prevents surprises afterwards, and gives the client a say at a stage when adjustments are still easy to make.
How much does a 3D animation or product visualisation cost?
The costs depend on the complexity of the process, the desired level of detail, and the application. A short process animation for a sales pitch requires a different investment than a multi-year project involving animations, VR training, and content for multiple channels, as Nouryon has built up. C4Real works with a menu of solution levels, ensuring there is always an approach that fits the budget and the communication goal. Contact us for a consultation without obligation.
