Virtual showrooms are becoming increasingly popular. It allows companies to present their products and services in an interactive and engaging way to customers, without needing to be physically present. But what can a virtual showroom actually be used for? Below we discuss some common applications.  

 Product presentation and demonstration
A virtual showroom can be used to showcase products in an interesting way to potential customers. With the help of 3D models, videos, and interactive features, customers can get a good impression of the product. This is especially useful for companies selling complex products where physical presence is not always possible or convenient.

Shopping experience 
Virtual showrooms can provide a complete experience for customers, where they can click through the interactive application themselves. This can range from smaller items to large mechanical machines. Customers can view product details and in the case of product configurators, choose sizes and adjust colors. This allows them to have an interactive and personalized experience, without having to leave their home.

Events and fairs 
Virtual showrooms are also ideal for hosting events and fairs. Instead of renting physical locations and arranging logistics, companies can set up a virtual showroom where they can present their products live. Customers from all over the world can view the virtual showroom, giving companies a larger reach and saving costs.

Real estate and interior design 
Virtual tours are often used in the real estate sector and interior design. Potential buyers can navigate through virtual models of houses and rooms, explore different layouts and furniture options, and even view realistic visualizations of the spaces. This aids in decision-making and provides customers with a better understanding of what a space will look like before making a purchase. 

Training and education
Virtual applications can also be used for training and educational purposes. Companies can create virtual applications to walk through complex equipment, processes, or environments, allowing employees to learn without real risks or costs involved. This is particularly useful in sectors such as healthcare, aviation, and engineering.  

A virtual showroom can be deployed in various ways, depending on the needs.