Use Case
From product to lifelike 3D visualization
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C4Real developed a complete 3D ecosystem for Edel Grass that allows products to be presented realistically and interactively. Photography has largely been replaced, saving time and costs. Customers can explore products in different contexts, which accelerates decision-making and enhances the brand experience.
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Success Story
"The visualisations add immediate value; we can quickly and convincingly showcase our products to customers worldwide. With the digital product portfolio, we transition effortlessly from renders to animation. The collaboration with the team is smooth and professional."
THE QUESTION
Edel Grass develops high-quality artificial grass systems worldwide for sports fields, landscaping projects, and multifunctional outdoor spaces. Their products are technically advanced, consist of various layers and structures, and can be custom-made for a wide range of applications. Traditional product photography did not convincingly convey this complexity: variations in color, structure, applications, and scale were difficult to present visually in a uniform and attractive manner. Additionally, the sales team wanted to be able to better persuade the customer before a physical sample or field was present.
THE SOLUTION
To present the technical complexity and versatility of Edel Grass's grass products in a compelling way, C4Real developed a complete set of 3D product visualisations. By utilising technical designs and material data, the products were brought to life in stunningly realistic images. Where photography was often limited to a single specific application or colour variant, this 3D approach offered the possibility to show all variants and applications consistently and with high quality.
The visualisations became not only a visual business card for the website, brochures, social media, and pitch presentations, but also a practical tool for the sales team. Suddenly, sports pitches, landscape projects, or lifestyle applications could be easily displayed without the need for new photography every time. Even before a project was actually realised, clients could get a realistic picture of the end result. Furthermore, the visualisations helped to make the technical differences between products clear, which was of great value internally for training and onboarding new employees.
THE FINAL RESULT
Thanks to the 3D visualisations, Edel Grass now has a consistent visual identity that is reflected in all communication channels. Sales can respond to customer enquiries faster and more effectively, because prospects already get a realistic picture of the products without a physical sample. The time-to-market was significantly shortened and the costs for photography and production of demonstration materials decreased, without losing the appeal of the visuals.
Today, the 3D visualisations form a solid core of Edel Grass's commercial content. They support the brand in every phase of the customer journey — from online presentation to quotes and trade fair presentations — and demonstrate in a clear and convincing way what the technical added value of the products is, both nationally and internationally.
The specialist in high-quality visualizations
Your visualization specialist
Reliable partner
relieving in the entire process
proven track record
sparring partner for complex challenges
award-winning agency
Do you have a complex proposition that needs to be explained clearly? Or an ambitious product or project that should make an impact on your target audience? At C4Real, we make it visually understandable and unforgettable. With over 17 years of experience, we assist you from strategy and concept to creation and implementation, ensuring that your story stands out, resonates, and delivers results.
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